Senior SEO Outreach Specialist

Heidi; Makati; On-site; PHP 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Learning budget

Health allowance

Home office budget

Parental leave

Fertility support

Work from anywhere

HMO coverage

Job summary

Heidi is expanding its global healthcare AI platform and seeks a Senior SEO Outreach Specialist to own and scale the link-building engine. This senior IC role offers autonomy, potential team leadership, and influence across SEO, content, and GTM teams to drive organic growth for Heidi globally.

You will architect playbooks, partnerships, and processes to 10x the outreach function as the company scales, with a direct impact on our growth trajectory.

Qualifications

• 5+ years in SEO outreach
• Coordination across multiple internal teams
• Proficiency with Ahrefs, contact discovery, outreach sequencing, and CRM tooling
• Strategic thinking with ability to set priorities
• Clear written communication and cross-functional representation
• Experience mentoring or coordinating junior team members
• Bonus: Healthcare-related experience or medical background

Responsibilities

• Design and own the link-building roadmap and campaigns
• Lead high-value outreach campaigns and set quality standards
• Build and manage editorial/media partnerships
• Coordinate outreach with SEO, content, and GTM teams
• Own the outreach tech stack and documented processes
• Deliver regular leadership reporting and strategic recommendations
• Mentor and scale the outreach team as it grows

Skills

SEO outreach

Cross-team coordination

Ahrefs

CRM tooling

Mentoring

Editorial/Media relationships

Tools

Ahrefs

Contact discovery

CRM tooling

Job description

We’re Heidi.

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. Our platform has absorbed the administrative chaos of 175 million patient visits and supported 67 million clinical hours. Today, we support 2.8 million patient sessions a week across 190+ countries, in 110 languages and over 200 specialties.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s capacity for care and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

We’ve grown annual recurring revenue from $1 million to $50 million in two years.

To go further, we’ve secured US$340 million: a $100 million Series C led by Blackbird, with Phoenix Court, Point72 Private Investments and Headline, alongside a $240 million growth investment led by General Catalyst’s Customer Value Fund.

If you want to join us in doing work worth shipping, jump in.

The Role

We're hiring a Senior SEO Outreach Specialist to lead our link-building program as it scales from foundation to flywheel. You'll own the outreach strategy end-to-end: designing the systems, running the highest-value campaigns yourself, and coordinating across SEO, content, and GTM to make organic growth a compounding asset for Heidi globally.

This is a senior individual contributor role with a clear leadership trajectory. You'll operate with significant autonomy, shape how the outreach function works, and you'll likely take on a team-lead layer as the outreach team grows beneath you in the near term.

It's a chance to go beyond execution and architect the link-building engine: the playbooks, partnerships, and processes that will scale 10x over the next few years.

What You’ll Do

• Outreach Strategy: Design and own the link-building roadmap, including domain tiering frameworks, target-market maps, and campaign sequencing aligned to SEO priorities and product launches.
• Campaign Leadership: Run the highest-value, most complex outreach campaigns yourself while setting the quality standards and playbooks the wider team works from.
• Relationship Development: Build and manage long-term editorial and media partnerships (moving beyond transactional placements toward ongoing relationships with key publishers, journalists, and healthcare media)
• Cross-functional Coordination: Serve as the outreach function's point of contact for SEO, content, and GTM teams (aligning link-building with the content calendar, product launches, and ranking priorities)
• Systems and Tooling: Own the outreach tech stack (prospecting, enrichment, CRM, sequencing, and QA) and build documented processes others can pick up and run.
• Reporting and Insight: Deliver a regular reporting cadence to leadership, surface strategic recommendations, and connect placements clearly to organic growth outcomes.
• Team Development: Coordinate and review the work of outreach specialists, mentor them day-to-day, and progressively take on a team-lead layer as the function scales.

What You'll Need

• 5+ years in SEO outreach, with a track record of building and scaling link-building programs (not just running individual campaigns)
• Demonstrated ability to coordinate across multiple internal teams and manage external publisher and media relationships
• Proficiency with Ahrefs, contact discovery, outreach sequencing, and CRM tooling
• Strategic thinking: the ability to set priorities, design processes, and identify leverage points
• Clear written communication and the confidence to represent the outreach function in cross-functional settings
• Experience mentoring, reviewing, or coordinating the work of more junior team members
• Bonus: Healthcare-related experience or medical background

If we’d worked together the last 6 weeks, you’d have:

• Secured at least 20 qualified backlinks across priority pages, with full attribution logged and tied to ranking and traffic outcomes.
• Built a 500+ prospect pipeline with a domain-tiering framework, clear ownership, and daily-maintained status tracking.
• Established at least 3 ongoing editorial or media relationships with agreed next-placement plans in place.
• Delivered a documented outreach playbook (covering prospecting, sequencing, QA, and reporting) that the team can pick up and run independently.

Why this role

This is a high-impact opportunity to support Heidi’s global expansion, work closely with our international team, and help shape the finance function of a rapidly growing SaaS company. You’ll gain exposure beyond traditional accounting while building systems and processes from the ground up.

How We Show Up

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.
• Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.
• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.
• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.
• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.
• Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You’ll join a team measured on real-world impact, not press cycles. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders and designers who’ve felt (on every side of the equation) what non-care feels like, the moral and practical toll as a provider or receiver.

Building what we’re building isn’t always easy. Standard tech playbooks routinely fail in healthcare, and the friction of the medical system will test your perseverance. But we didn’t choose easy, we chose a purpose-driven mission that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognize that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it.

True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

We take care of you.

We offer a ₱15,000 annual learning and development budget, a ₱3,000/month health and wellness allowance, a ₱10,000 home office budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to ₱150,000, four weeks of work from anywhere per year, and comprehensive HMO coverage for you and up to two dependents.

We chose to open-source our benefits hub, if you care to take a peek.