Senior Product Marketing Strategy Associate

Next Frontier Capital; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

JPMorganChase seeks a Marketing Transformation Senior Associate – Home Lending (Data, AI & Automation) to advance marketing capabilities through AI and modern data architecture. You will collaborate with Marketing, Product, Technology, and DCE teams to implement roadmaps and deliver AI-enabled campaigns and data products.

You will coordinate with stakeholders to ensure successful delivery, test readiness, and adoption across data platforms, workflows, and governance while supporting content

Qualifications

• Experience supporting marketing transformation, marketing operations, product delivery, analytics enablement, or consulting/PMO-type roles.
• Demonstrated ability to support end-to-end delivery (requirements, planning, coordination, testing support, documentation) for cross-functional initiatives.
• Working knowledge of data foundations and AI-enabled/automation workflows in a marketing context; translate business needs into clear requirements.

Responsibilities

• Support development and execution of roadmaps for marketing campaign data products, including documentation, requirements gathering, and delivery tracking.
• Assist in implementation activities related to AI-ready data architecture supporting campaign processes and automated workflows.
• Partner with Data & Analytics teams to support a unified customer data platform aggregating data for KPI definition and validation.
• Support delivery of integrated workflow orchestration connecting legacy and AI-enabled systems by maintaining plans, RAID logs, and status reporting.
• Assist teams implementing AI-enabled automation/optimization capabilities by coordinating stakeholder inputs, documenting process changes, and supporting rollout readiness.
• Contribute to transformation of content development and asset management by supporting process documentation, tool enablement activities, and adoption tracking.
• Collaborate with Marketing, Product, Technology, and Data & Analytics teams including DCE on platform development and integration by coordinating working sessions, capturing decisions, and ensuring follow-through on action items.
• Support marketing data and technology governance activities by maintaining required documentation and helping ensure alignment to compliance and risk management expectations.
• Prepare clear updates and materials for stakeholder forums to support alignment on priorities, sequencing, and dependencies (Senior Associate-level contributions; escalation as needed).

Skills

Marketing transformation

Agile delivery

Stakeholder coordination

AI-enabled data architecture

Campaign execution support

Education

Bachelor’s degree

Tools

Marketing Automation Tools

Job description

Marketing Transformation – Data, AI & Automation, Senior Associate (602) – Home Lending (Manila)

Short Description

Support the future of Home Lending marketing transformation through AI-enabled innovation and development of a modern marketing data foundation. Contribute to initiatives that improve campaign execution cycles at scale by supporting delivery, documentation, testing, and adoption for new data products and campaign workflow capabilities.

Role Overview

As a Marketing Transformation Senior Associate – Home Lending (Data, AI & Automation), you will support the advancement of marketing capabilities through artificial intelligence and modern data architecture. This role focuses on helping teams build foundational data systems and enabling AI-driven campaign execution ecosystems through strong delivery support, stakeholder coordination, and structured problem solving. You will partner closely with Marketing, Product, Technology, and Data & Analytics teams including DCE (Design & Customer Experience) to execute against defined roadmaps and implementation plans.

Job Responsibilities

• Support development and execution of roadmaps for marketing campaign operational data products, including documentation, requirements gathering, and delivery tracking.
• Assist in implementation activities related to AI-ready data architecture that supports campaign business processes and automated workflows (e.g., mapping current-state to future-state, coordinating dependencies, supporting UAT).
• Partner with Data & Analytics teams to support efforts aligned to a unified customer data platform aggregating operational, audience, and performance data (e.g., data needs intake, KPI definition support, validation of outputs).
• Support delivery of integrated workflow orchestration connecting legacy and AI-enabled systems by maintaining plans, RAID logs, and status reporting.
• Assist teams implementing AI-enabled automation/optimization capabilities (including AI agents where applicable) by coordinating stakeholder inputs, documenting process changes, and supporting rollout readiness.
• Contribute to transformation of content development and asset management by supporting process documentation, tool enablement activities, and adoption tracking.
• Collaborate with Marketing, Product, Technology, and Data & Analytics teams including DCE (Design & Customer Experience) on platform development and integration by coordinating working sessions, capturing decisions, and ensuring follow-through on action items.
• Support marketing data and technology governance activities by maintaining required documentation and helping ensure alignment to compliance and risk management expectations.
• Prepare clear updates and materials for stakeholder forums to support alignment on priorities, sequencing, and dependencies (Senior Associate-level contributions; escalation as needed).

Required Qualifications, Capabilities, and Skills

• Experience supporting marketing transformation, marketing operations, product delivery, analytics enablement, or consulting/PMO-type roles.
• Demonstrated ability to support end-to-end delivery (requirements, planning, coordination, testing support, documentation) for cross-functional initiatives.
• Working knowledge (not necessarily expert/architect level) of data foundations and AI-enabled / automation workflows in a marketing context; ability to translate business process needs into clear requirements and artifacts.
• Comfort operating in Agile delivery environments (e.g., supporting ceremonies, managing backlogs/action trackers, coordinating UAT).
• Strong written/verbal communication skills and ability to create clear, structured stakeholder updates.

Preferred Qualifications

• Exposure to Martech platforms and/or marketing automation tooling.
• Familiarity with marketing regulations and compliance expectations in regulated industries.
• Experience with Agile/Scrum methodologies and product delivery frameworks.
• Bachelor’s degree; advanced degree is a plus but not required

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

For many, owning a home is the ultimate dream and we’re here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.

Lead home lending marketing transformation using artificial intelligence to build data products that scale campaign execution.