Senior Member Engagement & Experience Marketing Lead

Hammerjack Pty Ltd; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Hammerjack Pty Ltd is seeking a Senior Marketing Manager for Member Engagement & Experience to lead onboarding, education, and lifecycle programs for members, patients, and providers.

You'll collaborate across marketing, operations, digital, product, analytics, creative, content, compliance, and more to design multi-channel campaigns that improve understanding of benefits, adoption of digital channels, and ongoing engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or related field.
• 5+ years of experience in B2C marketing, member/patient engagement, lifecycle marketing, onboarding communications, CRM, digital marketing, marketing communications, or related areas.
• Experience developing and executing programs supporting onboarding, activation, education, digital adoption, engagement, retention, NPS, experience improvement, or value realization.
• Experience engaging consumer, patient, member, caregiver, or similar audiences through targeted communications, lifecycle strategies, CRM, or multi-channel campaigns.
• Ability to translate business and operational priorities into marketing plans and measurable engagement programs.
• Strong project management experience across multiple initiatives, timelines, stakeholders, approvals, and deliverables.
• Experience using audience insights, journey analytics, engagement metrics, campaign performance, NPS, digital adoption metrics, or ROI/IOI analysis to support recommendations.
• Strong cross-functional collaboration and communication skills in a complex matrixed environment.

Responsibilities

• Lead onboarding, activation, education, engagement, digital adoption, retention, and experience marketing programs.
• Translate business priorities into actionable marketing plans and lifecycle strategies.
• Develop multi-channel programs across email, mobile, web, print, direct mail, contact center, pharmacy, and other channels.
• Manage ongoing engagement programs to increase benefit understanding and reduce service friction.
• Partner with operations, digital, product, analytics, creative, content, compliance, and channel teams.
• Support segmentation, personalization, journey mapping, testing, and campaign optimization.
• Monitor engagement and journey performance; identify gaps and recommend improvements.

Skills

B2C marketing

Lifecycle marketing

CRM

Marketing communications

Cross-functional collaboration

Project management

Data-driven marketing

NPS analysis

Education

Bachelor's degree in Marketing/Communications/Business/Healthcare Administration

Tools

Adobe Suite

Marketing automation tools

Job description

Hammerjack Pty Ltd is seeking a Senior Marketing Manager for Member Engagement & Experience to lead onboarding, education, and lifecycle programs for members, patients, and providers.

You'll collaborate across marketing, operations, digital, product, analytics, creative, content, compliance, and more to design multi-channel campaigns that improve understanding of benefits, adoption of digital channels, and ongoing engagement.