Senior Marketing Specialist

WrkPod Inc.; Dumaguete; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

WrkPod Inc. in the Philippines seeks a Senior Marketing Specialist to lead day-to-day e-commerce content, Shopify store updates, and social media for an Australian vehicle hoist and workshop equipment brand.

You will manage graphics, short-form video, and campaigns, collaborating with the Australian team to keep the store optimized, promotions aligned, and brand voice consistent across channels.

Qualifications

• 5+ years in e-commerce marketing, digital content creation, or social media management.
• Hands-on Shopify admin experience (upload products, edit pages, store updates).
• Creative portfolio with static graphics and short-form video samples.
• Strong written and verbal English communication for collaboration with Australian team.
• Technical skills with Shopify-like platforms; proficiency in Photoshop/Illustrator or Canva; familiarity with publishing tools.

Responsibilities

• E-commerce & Shopify Management: update and optimize our Shopify store to boost traffic and conversions.
• Social Media & Campaign Execution: plan and schedule multi-channel campaigns (Facebook, Instagram, TikTok, LinkedIn).
• Graphic & Video Asset Design: create graphics, banners, ad creatives using Adobe Suite or Canva.
• Copywriting & Content Strategy: write on-brand product copy, emails, captions for ads.
• Sales & Launch Alignment: coordinate with Australian sales for product launches and promotions.
• Content Assistance & Visual Storytelling: assist with photo/video editing for real-world workshop use.
• Analytics & Performance Reporting: monitor campaigns and provide actionable insights.
• Brand Custodianship: maintain consistent tone, voice, and professional presentation.

Skills

E-commerce marketing

Shopify admin

Graphic design

Video editing

English communication

Tools

Shopify

Photoshop

Illustrator

Canva

Premiere Pro

CapCut

Job description

Job Description

As a Senior Marketing Specialist, you will manage our day-to-day e-commerce content, Shopify store updates, and social media channels for a leading Australian vehicle hoist and workshop equipment brand.

This hands-on role blends Shopify store maintenance, graphic design, light video editing, and social media execution. Working with raw photos, video footage, and sales prompts provided by our Australian team, you will keep our online store optimized, our social presence active, and our product promotions on brand.

Job Title

• Senior Marketing Specialist

Work Schedule

• Day Shift

Job Qualifications/Requirements

• 5+ years of experience in e-commerce marketing, digital content creation, or social media management.

• Hands-on experience with Shopify admin (uploading products, editing pages, managing basic store updates).

• Creative portfolio demonstrating static graphic design and short-form video formatting/editing samples.

• Solid written and verbal English communication skills for collaborating with an Australian-based team.

• Technical Skills

  • Hands-on experience with Shopify or similar e-commerce store admin interfaces.

  • Proficient in Adobe Photoshop and Illustrator, or equivalent tools like Canva for quick asset creation.

  • Familiarity with social media publishing and scheduling platforms (e.g., Meta Business Suite).

  • Basic video editing experience (Premiere Pro, CapCut, or similar).

Job Responsibilities

• E-commerce & Shopify Management: Manage, update, and continuously optimize our Shopify store (product pages, collections, banners, and checkout flow) to increase traffic, user engagement, and sales conversions.

• Social Media & Campaign Execution: Plan, execute, and schedule multi-channel social media campaigns across Facebook, Instagram, TikTok, and LinkedIn to build brand awareness and drive traffic.

• Graphic & Video Asset Design: Design professional graphics, promotional banners, ad creatives, and marketing collateral using the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).

• Copywriting & Content Strategy: Write persuasive, on-brand copy for product listings, email marketing campaigns, social media captions, and advertising channels that resonate with automotive enthusiasts and trade professionals.

• Sales & Launch Alignment: Coordinate closely with our Australian sales team to align marketing pushes with new product releases, inventory promotions, and stock updates.

• Content Assistance & Visual Storytelling: Assist with photo and video editing/curation showcasing hoists in real-world workshop and commercial settings.

• Analytics & Performance Reporting: Monitor campaign performance, track key metrics across Shopify and social platforms, and deliver actionable insights to guide future marketing strategies.

• Brand Custodianship: Maintain strict brand consistency, tone of voice, and professional presentation across every single customer touchpoint.