Senior Manager, Integrated Digital Retail & Commerce

HRTX; Pasay; On-site; PHP 892,800 - 1,339,200; Full time

Job summary

A leading digital marketing firm in the Philippines is seeking a Senior Manager to oversee digital marketing strategies, manage digital commerce initiatives, and lead cross-functional teams. The ideal candidate should have strong experience in integrated campaign development and a deep understanding of digital analytics. Excellent communication and leadership skills are essential for this role, which offers a dynamic work environment where you can drive performance through data and collaboration.

Qualifications

• Strong experience in integrated campaign development and digital media planning.
• Background in e-commerce; experience in Retail or FMCG industries is a plus.
• Deep understanding of digital KPIs, analytics, and performance measurement.

Responsibilities

• Develop and lead integrated digital marketing and media strategies across multiple platforms.
• Manage digital commerce initiatives such as TikTok Shop and other online retail channels.
• Oversee content creation, social media campaigns, and affiliate marketing programs.
• Create end-to-end media plans that combine digital channels with selected above-the-line media.
• Track, analyze, and optimize campaign performance using digital KPIs and analytics.
• Work closely with cross-functional teams and ensure strong collaboration with internal and external stakeholders.

Skills

Integrated campaign development

Digital media planning

E-commerce

Stakeholder management

Data and analytics

Job description

A leading digital marketing firm in the Philippines is seeking a Senior Manager to oversee digital marketing strategies, manage digital commerce initiatives, and lead cross-functional teams. The ideal candidate should have strong experience in integrated campaign development and a deep understanding of digital analytics. Excellent communication and leadership skills are essential for this role, which offers a dynamic work environment where you can drive performance through data and collaboration.