Senior Integrated Buyer

Starcom Melbourne; Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

A leading advertising group, headquartered in the Philippines, is seeking an experienced professional to provide expert advice on digital strategies. The role includes executing paid social and search campaigns, optimizing media assets, and managing budgets. The ideal candidate will have a bachelor's degree in a related field and 2-4 years of integrated media buying experience. Strong communication and analytical skills are essential. This offers an excellent opportunity to work in a fast-paced environment and innovate in digital media.

Qualifications

• 2–4 years’ experience in integrated media buying (digital, social, and traditional channels).
• Skilled in campaign setup, optimization, budget management, and reporting.
• Skilled in campaign setup, optimization, budget management, and reporting.
• Strong communication, analytical, and collaboration skills.

Responsibilities

• Provide expert advice on digital strategy development.
• Execute paid social and paid search campaigns.
• Campaign setup and optimization.
• Assist in development of client-facing media reports utilizing Data Studio.
• Campaign setup and optimization
• Media asset organization and scheduling
• Budget maintenance
• Keyword research and ad copy creation
• Traffic client campaigns in Google Campaign Manager
• Work with media planners and account team to strategize tagging
• QA placements per vendor IO and media plan
• Assist in aggregation of data from various media platforms
• Assist in development of client-facing media reports utilizing Data Studio

Skills

Campaign setup

Optimization

Budget management

Strong communication skills

Analytical skills

Collaboration skills

Collaboration

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Job description

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on our clients.

Responsibilities

• Provide expert advice on digital strategy development
• Provide knowledge on the category’s digital landscape and activities
• Execute paid social and paid search campaigns
• Analysis of category and competition
• Campaign setup and optimization
• Media asset organization and scheduling
• Budget maintenance
• Keyword research and ad copy creation
• Traffic client campaigns in Google Campaign Manager
• Work with media planners and account team to strategize tagging
• QA placements per vendor IO and media plan
• Assist in aggregation of data from various media platforms
• Assist in development of client-facing media reports utilizing Data Studio

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 2–4 years’ experience in integrated media buying (digital, social, and traditional channels)
• Skilled in campaign setup, optimization, budget management, and reporting
• Strong communication, analytical, and collaboration skills

Additional information

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.