Senior Influencer Marketing Specialist (Freelancer)

Dentsu Media; Makati; On-site; PHP 360,000 - 600,000; Full time

Job summary

Dentsu Media in Makati City is seeking a hands-on Influencer Marketing Specialist to drive campaigns across social platforms. You will identify influencers, coordinate content timelines, negotiate partnerships, and track performance to optimize ROI.

Join a dynamic team at a global network, contributing to creative digital campaigns. This role is full-time in a fast-paced environment, with opportunities to lead on-ground activations and evolving media strategies.

Qualifications

• 1-2 years of Influencer Marketing & Management experience.
• Proven track record of managing successful influencer campaigns.
• Strong communication, negotiation, and project management skills.
• Creative thinker with a passion for storytelling and community engagement.
• Familiarity with major social media platforms and their influencer ecosystems.
• Must have familiarity with content creation and content strategy.
• Experience with influencer marketing platforms is a plus.
• Understanding of paid media and how influencer content can be leveraged in performance campaigns is a plus.

Responsibilities

• Develop and execute influencer marketing strategies and campaigns to support brand, campaign, and product objectives.
• Identify and vet potential influencers & partners based on relevance, audience, performance history, and engagement.
• Manage influencer & partner outreach, negotiations, contracts, and relationships.
• Coordinate content timelines, deliverables, and approvals with influencers, partners, clients, and other relevant stakeholders.
• Collaborate with internal and external teams on projects to align campaign messaging, deliverables, and goals.
• Monitor, track, and share campaign performance and data-driven insights to analyze ROI and optimize future efforts.
• Maintain up-to-date influencer databases and reporting dashboards.
• Stay updated with trends in influencer marketing, social platforms, and digital media.
• Ideate, manage, and attend on-ground influencer marketing events, activations, and shoots as necessary.

Skills

Influencer Marketing

Campaign Management

Negotiation

Content Strategy

Communication

Tools

Influencer platforms

Job description

About dentsu international:

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in a sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect, and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists and partners with 95 of the top 100 global advertisers.

Visit our website to discover more about what we do:[http://www.dentsu.com%20/]www.dentsu.com

Responsibilities:

The ideal candidate is a hard-working team player who will play a critical role in creating original influencer marketing and digital content across various social media platforms.

• Develop and execute influencer marketing strategies and campaigns to support brand, campaign, and product objectives.
• Identify and vet potential influencers & partners based on relevance, audience, performance history, and engagement.
• Manage influencer & partner outreach, negotiations, contracts, and relationships.
• Coordinate content timelines, deliverables, and approvals with influencers, partners, clients, and other relevant stakeholders.
• Collaborate with internal and external teams on projects to align campaign messaging, deliverables, and goals.
• Monitor, track, and share campaign performance and data-driven insights to analyze ROI and optimize future efforts.
• Maintain up-to-date influencer databases and reporting dashboards.
• Stay updated with trends in influencer marketing, social platforms, and digital media.
• Ideate, manage, and attend on-ground influencer marketing events, activations, and shoots as necessary.

Qualifications:

• 1-2 years of Influencer Marketing & Management experience
• Proven track record of managing successful influencer campaigns
• Strong communication, negotiation, and project management skills
• Creative thinker with a passion for storytelling and community engagement
• Familiarity with major social media platforms and their influencer ecosystems
• Must have familiarity with content creation and content strategy
• Experience with influencer marketing platforms is a plus
• Understanding of paid media and how influencer content can be leveraged in performance campaigns is a plus

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners, and communities. This is why we encourage applications from people with disabilities and of all ages, nationalities, backgrounds, and cultures.

Together we make our mark. Together we embrace the true potential of disruption. And together – across all our locations – we help our clients win in a changing world.

If you want to belong to one global network where opportunities are limitless – we look forward to welcoming you.

Location:

Makati City

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Freelancer