Senior Executive, Growth & Performance Marketing

Zuspresso Philippines Inc.; Metro Manila; On-site; PHP 400,000 - 600,000; Full time

Job summary

A digital marketing company in Metro Manila is seeking a Performance Marketing Specialist to drive user acquisition for its app through effective paid media campaigns. The ideal candidate will have a strong background in digital marketing, experience in managing budgets, and a passion for mobile technology. This role involves strategic planning, performance analysis, and collaboration with cross-functional teams to optimize results.

Qualifications

• Minimum 2 years of experience in performance marketing.
• Strong analytical skills with the ability to interpret complex data.
• Experience managing large-scale advertising budgets.

Responsibilities

• Plan, execute, and optimize paid media campaigns.
• Identify gaps and opportunities from user data.
• Manage paid media budgets to achieve target KPIs.

Skills

Performance marketing

Data analysis

SEO/SEM

PPC

App metrics analytic

Budget management

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Microsoft Excel

Job description

Job Description

This position is mainly responsible for driving the new user’s acquisition for ZUS Coffee by leveraging paid media across different channels and driving growth & retention through various online & owned channels

The ideal candidate needs to have a passion for mobile technology, a deep understanding of digital marketing channels including paid acquisition initiative, and have a track record of optimizing paid media campaigns across various platforms.

Part 1 –Primary roles of the job which are measurable and are used as part of KPIs

1. Plan, execute, and optimize paid media campaigns leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
2. Identify gaps and opportunities from app users, transactions, and revenue trends, and optimize/improve those above based on the user data.
3. Effectively manage paid media budgets across paid media platforms, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
4. Assist Marketing Manager in managing Third Party On-Demand delivery partners (GrabFood, Foodpanda, etc) to drive growth of third party sales channel.
5. Identify areas for improvement, conduct A/B testing, and implement optimization strategies to achieve better results with our external platform partners & owned media channels.
6. Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.

Part 2 – Secondary roles which support the primary roles above

1. Collaborate with cross-functional teams including Social Media, Brand Studio & Design and Regional Growth to improve performance of online channels for ZUS Coffee Philippines.
2. Stay up-to-date with industry trends and best practices in online marketing like mobile app marketing and paid media strategies.
3. Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels.
4. Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.

Qualification

• A diploma or a bachelor’s degree in marketing / marketing communications / psychology / advertising / business
• Minimum 2 years of experience in performance marketing
• Experiences in SEO/SEM, PPC, GA4, app metrics analytic
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
• Experiences in user purchasing journeys, funnel marketing, digital marketing, and performance marketing.
• Proficiency in Microsoft Office tools, Excel proficiency a must