Senior Digital Planner

Publicis Groupe; Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Publicis Groupe is seeking a Senior Digital Planner in Manila to own strategic planning and campaign execution for assigned clients. The role combines strategic thinking with hands-on implementation, collaborating with Digital Buyers and Publicis Media teams to deliver data-driven campaigns.

The ideal candidate will guide strategy, insights, planning, reporting, and optimization while following industry best practices.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 2–4 years’ experience in digital media planning and campaign management.
• Strong skills in strategy development, campaign optimization, reporting, and client servicing.
• Excellent communication, analytical, and collaboration skills.

Responsibilities

• Attend, present, and contribute during client meetings.
• Develop, grow, and maintain relationships through exceptional client service.
• Effectively communicate digital strategies and rationale for approaches for each campaign.
• Execute, manage, and optimize online media campaigns and programs for agency clients while meeting or surpassing agreed upon performance expectations.
• Manage the delivery of plans, creative assets, insertion orders, and all relevant campaign documentation in preparation for all campaigns.
• Partner with support teams on how to strengthen campaign measurement for reporting and insights generation.
• Provide regular insights and actionable points to clients detailing performance, campaign optimizations, and new opportunities.
• Coordinate and work with media partners to develop relevant strategies and ensure accurate platform implementation.
• Participate in campaign QA process.
• Troubleshoot issues across planning and buying functions.
• Help in the generation of monthly bill/pay/spend reporting in coordination with relevant functions.
• Participate in regular knowledge sharing sessions to contribute and learn new strategies for optimizing and enhancing campaign performance.
• Proactively formulates proposals for new client opportunities.

Skills

Digital media planning

Campaign management

Strategic planning

Client servicing

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Job description

Job Description:

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

The Senior Digital Planner owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring ability think and work independently with minimal supervision. This position is expected to deliver strategic plans for campaigns based from available data and tools then implement campaigns with the support of different Publicis Media teams.
The Senior Digital Planner will work closely with Digital Buyers for specific client requirements, providing expertise on strategy building, insighting, planning, reporting, and optimization while being guided by platform or industry best practices.

Responsibilities

• Attend, present, and contribute during client meetings


• Develop, grow, and maintain relationships through exceptional client service


• Effectively communicate digital strategies and rational for approaches for each campaign


• Execute, manage, and optimize online media campaigns and programs for agency clients while meeting or surpassing agreed upon performance expectations


• Manage the delivery of plans, creative assets, insertion orders, and all relevant campaign documentation in preparation for all campaigns


• Partner with support teams on how to strengthen campaign measurement for reporting and insights generation


• Provide regular insights and actionable points to clients detailing performance, campaign optimizations, and new opportunities


• Coordinate and work with media partners to develop relevant strategies and ensure accurate platform implementation


• Participate in campaign QA process


• Troubleshoot issues across planning and buying functions


• Help in the generation of monthly bill/pay/spend reporting in coordination with relevant functions


• Participate in regular knowledge sharing sessions to contribute and learn new strategies for optimizing and enhancing campaign performance


• Proactively formulates proposals for new client opportunities

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field


• 2–4 years’ experience in digital media planning and campaign management


• Strong skills in strategy development, campaign optimization, reporting, and client servicing


• Excellent communication, analytical, and collaboration skills

Additional Information

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.