Remote Lifecycle Marketing Manager - Email & CRM (Klaviyo)

Satellite Office; Metro Manila; Remote; PHP 600,000 - 1,000,000; Full time

Job summary

We are seeking a strategic Email & CRM Marketing Manager (Lifecycle) to own the end-to-end lifecycle program for our growing B2B wholesale business. This role drives content planning, campaign design, automation, segmentation and personalization with email as the primary engagement channel through Klaviyo.

You will partner with Merchandising to improve inventory sell-through, build targeted segments, and develop workflows for restocks and promotions, measuring impact on retention, LTV and

Qualifications

• 5+ years of lifecycle, CRM, or email marketing experience with ownership of strategy and execution.
• Expert-level proficiency with Klaviyo, advanced segmentation and personalization.
• Experience building lifecycle programs that drive measurable revenue.
• Strong understanding of customer lifetime value (LTV) and retention strategies.
• Excellent email design, content planning, and conversion optimization skills.
• Strong analytical skills to translate performance data into actionable strategies.
• Experience with testing strategies and campaign optimization.

Responsibilities

• Develop strategic email campaigns aligned with merchandising objectives and inventory needs.
• Identify inventory opportunities with Merchandising and build high-value segments.
• Create automated and campaign-based workflows for restocks and launches.
• Leverage purchase history and browsing data to recommend products and boost AOV.
• Analyze performance and recommend lifecycle campaigns to improve turnover and revenue.

Skills

Lifecycle marketing

CRM

Email marketing

Data-driven

Segmentation

Tools

Klaviyo

Shopify

HTML/CSS

Job description

We are seeking a strategic Email & CRM Marketing Manager (Lifecycle) to own the end-to-end lifecycle program for our growing B2B wholesale business. This role drives content planning, campaign design, automation, segmentation and personalization with email as the primary engagement channel through Klaviyo.

You will partner with Merchandising to improve inventory sell-through, build targeted segments, and develop workflows for restocks and promotions, measuring impact on retention, LTV and