Regional Commercial Strategy Lead (E-commerce)
Intrepid Asia
Get more replies from employers
Send a job-specific resume in minutes.
Benefits offered by this job
Job summary
Intrepid Asia is seeking a Regional Commercial Strategy Lead to drive commercial strategy and transformation across six Southeast Asian markets. You will partner with regional leadership and country teams to identify growth opportunities, standardize best practices, and lead strategic initiatives across ecommerce and live commerce.
The role requires strong analytical skills, experience in cross-functional programs, and a proactive, ownership-driven mindset in a fast-growing organization.
Qualifications
- 5–7 years of experience in Commercial Strategy, Ecommerce, Management Consulting, Category Management, PMO, Business Operations, or related strategic roles.
- Strong understanding of ecommerce ecosystems and marketplace platforms.
- Excellent communication, presentation, and stakeholder management skills.
Responsibilities
- Lead regional strategic initiatives to improve commercial performance and operational scalability.
- Define commercial priorities, roadmaps, and annual plans with regional leadership and country teams.
- Drive cross-functional transformation programs from ideation through implementation and performance tracking.
- Establish governance frameworks and operating rhythms to improve execution across regional initiatives.
- Develop category strategies using ecommerce trends, consumer insights, and marketplace developments.
- Monitor platform capabilities and industry best practices to strengthen competitive positioning.
Skills
Job description
Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.
We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.
The Brand Management Team is the strategic growth partner for Intrepid’s brand portfolio across Southeast Asia. The team combines commercial strategy, category expertise, platform knowledge, and cross-functional collaboration to drive sustainable ecommerce growth.
Working closely with Operations, Marketing, Live Commerce, Product, and BI teams, Brand Management plays a critical role in shaping client strategy, improving performance, and delivering scalable growth solutions across the region.
The Regional Commercial Strategy Lead is a high-impact regional role responsible for driving commercial strategy, transformation programs, and capability development across Intrepid’s ecommerce business.
You will work closely with regional leadership and country teams to identify growth opportunities, improve commercial performance, standardize best practices, and lead strategic initiatives across six Southeast Asian markets. This role combines commercial strategy, analytics, project management, category management, learning and development, and stakeholder management.
- Lead regional strategic initiatives that improve commercial performance, operational scalability, and service excellence.
- Partner with leadership teams to define commercial priorities, strategic roadmaps, and annual business plans.
- Drive cross-functional transformation programs from ideation through implementation and performance tracking.
- Establish governance frameworks and operating rhythms to improve execution across regional initiatives.
- Develop category strategies using ecommerce trends, consumer insights, competitive intelligence, and marketplace developments.
- Identify growth opportunities across categories, channels, and markets and translate them into actionable commercial plans.
- Work with country teams to align regional priorities with local execution strategies.
- Monitor emerging platform capabilities and industry best practices to strengthen Intrepid’s competitive positioning.
- Build KPI frameworks, dashboards, and reporting mechanisms to enable data-driven decision-making.
- Analyze business performance across markets to identify opportunities, risks, and operational improvement areas.
- Lead business reviews and synthesize complex data into clear strategic recommendations for senior leadership.
- Partner with BI and Product teams to improve data quality, reporting visibility, and commercial insights.
- Lead high-impact regional projects involving Commercial, Product, Operations, Technology, and Country teams.
- Define project governance, milestones, success metrics, and communication plans.
- Drive adoption of new tools, AI capabilities, automation initiatives, and commercial processes across the organization.
- Standardize regional playbooks, SOPs, and best-practice frameworks to improve consistency and scalability.
- Own the regional capability development roadmap for commercial teams.
- Design and enhance onboarding programs, training curricula, commercial playbooks, and certification frameworks.
- Facilitate regional workshops and knowledge-sharing sessions across Southeast Asia.
- Partner with Live Commerce teams to improve livestream strategy, operational excellence, and service innovation.
- Support new livestream products, premium service offerings, and AI-powered commerce initiatives.
- Act as a trusted strategic partner to regional and country leadership teams.
- Influence cross-functional stakeholders without direct authority to drive alignment and execution.
- Build strong collaborative relationships across Commercial, Product, Marketing, Operations, Finance, and Technology teams.
- Present strategic recommendations, business updates, and transformation progress to senior leadership.
- 5–7 years of experience in Commercial Strategy, Ecommerce, Management Consulting, Category Management, PMO, Business Operations, or related strategic roles.
- Strong understanding of ecommerce ecosystems and marketplace platforms such as Shopee, Lazada, TikTok Shop, Amazon, or similar.
- Proven experience leading complex regional or cross-functional initiatives.
- Experience in commercial planning, business transformation, operational excellence, or category strategy.
- Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations.
- Excellent project management skills and the ability to manage multiple strategic workstreams simultaneously.
- Experience designing training programs, playbooks, or capability-building initiatives is an advantage.
- Exposure to livestream commerce, social commerce, or digital marketing is a plus.
- Excellent communication, presentation, and stakeholder management skills.
- A proactive, ownership-driven mindset and the ability to thrive in a fast-paced, high-growth environment.
- We work with the most ambitious leading brands in ecommerce across South East Asia and the brand management team is the key interface between brands and our different in-house teams. In this role, you will have the most holistic overview of all facets of driving a successful e-commerce business
- From Junior KAM to KAM to Senior KAM to Cluster Manager and beyond, this team offers a lot of opportunities for career progression and personal development, with increasing commercial and team management responsibilities
- Advanced systems and tools support you in running the stores of our clients, so you can focus your time on analyses, planning and initiatives that have the highest impact
- Brand Management is a very diverse discipline, from honing your analytical and commercial skills to communication, stakeholder management and negotiation, you will get to do it all and learn from a collaborative and supportive team of experts
We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your ‘standard’ job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.
At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.
Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.
We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
