Performance Marketing Specialist (Paid Media Specialist)

eClerx Philippines, Inc.; Muntinlupa; On-site; PHP 400,000 - 600,000; Full time

Job summary

A digital marketing firm in Metro Manila is seeking a skilled Performance Marketing Specialist to manage and optimize paid media campaigns across search and social platforms. The role requires strong analytical ability, effective client coordination, and proficiencies in Google Ads and analytics tools. The ideal candidate will have experience in SEM, PPC campaign management, and a strong understanding of performance marketing strategies. Competitive compensation and opportunities for continuous learning are offered.

Benefits

Competitive compensation package

Opportunity to work with global brands

Collaborative marketing environment

Continuous learning support

Qualifications

• Proven experience managing SEM and PPC campaigns across major platforms.
• Strong understanding of performance marketing and digital acquisition strategies.
• Proficiency with analytics tools like Google Analytics and Omniture.

Responsibilities

• Manage and optimize paid media campaigns across various platforms.
• Monitor performance data to identify trends and optimization opportunities.
• Prepare campaign dashboards and performance reports using analytics tools.

Skills

Managing SEM and PPC campaigns

Performance marketing strategies

Analytical skills

Client coordination

A/B testing

Use of analytics tools

Excel proficiency

Tools

Google Ads

Google Analytics

Looker Studio

Bid management tools

Job description

ob Title: Performance Marketing Specialist (Paid Media Specialist)

Job Overview

We are seeking a highly skilled Performance Marketing Specialist to manage and optimize paid media campaigns across major search and social platforms. This role focuses on driving measurable performance, improving ROI, and ensuring efficient execution across SEM, Social Ads, Display, Video, and App campaigns. The ideal candidate is analytical, detail-oriented, and experienced in managing end-to-end digital campaigns with strong client coordination capabilities.

Key Responsibilities

• Build, launch, and manage paid media campaigns across Google Ads (Search, Display, Video, Shopping, App), SearchAds360, Bing, Yahoo, and major social platforms.

• Execute targeting strategies aligned with business briefs and campaign objectives.

• Continuously monitor performance data to identify trends, insights, and optimization opportunities for improving ROI.

• Track, measure, and report campaign performance using analytics platforms (Google Analytics, Omniture, WebTrends, etc.).

• Manage campaign budgets, pacing, bid strategies, and expense allocation across channels.

• Conduct ongoing keyword research, expansion, and optimization.

• Optimize ad copies, creatives, and landing pages to maximize quality score and conversion rates.

• Monitor competitor ads, promotions, and industry benchmarks to provide actionable insights.

• Prepare campaign dashboards and performance reports using Excel and Looker Studio.

• Coordinate with clients and internal teams via email and calls for updates, approvals, and insights.

• Support A/B testing and multivariate experiments to validate performance improvements.

Requirements

• Proven experience managing SEM and PPC campaigns across Google Ads, SearchAds360, Bing, and Yahoo platforms.

• Strong understanding of performance marketing, digital acquisition, and conversion optimization strategies.

• Up-to-date knowledge of trends, tools, and best practices in search engine marketing and social advertising.

• Hands‑on experience with bid management tools and automation strategies.

• Proficiency with analytics tools (e.g., Google Analytics, Omniture, WebTrends).

• Strong analytical and quantitative skills; able to create and interpret performance reports.

• Experience conducting A/B tests and multivariate experiments.

• Excellent communication and client coordination skills.

• Strong proficiency in Excel; experience creating dashboards and reports in Looker Studio is a plus.

Preferred Qualifications

• Google Ads or Google Analytics certification.

• Experience working in an agency or digital marketing environment.

• Familiarity with remarketing, app campaigns, and advanced audience targeting.

What We Offer

• Competitive compensation package

• Opportunity to work with global brands and high‑growth digital campaigns

• Collaborative and fast‑paced marketing environment

• Continuous learning and certification support