Partner Campaigns Liaison

Keywords Studios Plc; Pasig; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

HMO and Life Insurance

Paid Time Offs and CTO

Non-taxable Allowances

Annual Wellness Subsidy

Job summary

Keywords Studios is seeking a Partner Campaigns Liaison within its Player Engagement team in Asia Pacific, Philippines. You will support and scale creator campaigns across YouTube, Meta, and TikTok, handling end-to-end execution, data tracking, and cross-functional coordination with internal and external partners.

You will analyze campaign performance, manage budgets, vet creators for brand safety, and ensure content aligns with IP guidelines across titles, while maintaining clear communication

Qualifications

• Proficient in Google Sheets and Excel with advanced formulas.
• Ability to build clear data reports and dashboards.
• Strong understanding of YouTube, Meta, and TikTok platforms.
• Experience coordinating campaigns with internal teams and agencies.
• Keen eye for brand voice, tone, and content briefs.

Responsibilities

• Support end-to-end operational pipeline for creator campaigns across YouTube, Meta, and TikTok.
• Build and monitor tracking spreadsheets; flag budget pacing issues early.
• Coordinate creator materials, talking points, attribution mechanisms, and IP guidelines.
• Evaluate performance metrics across funnel stages to inform decisions.
• Liaise between internal teams and external agency partners to keep deliverables on track.
• Execute creator channel vetting for brand safety and content compliance.

Skills

Google Sheets

Excel

Looker

MMPs

Data reporting

Social media fluency

Brand communication instincts

Learning agility

Project management

Communication

Tools

Looker

Google Sheets

Excel

MMPs

Job description

Since 1998, we've been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries.

We are always there to lend a hand to video games developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally - Player Engagement - which is one of the fastest-growing Service Lines at Keywords Studios. Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry.

Join us in our mission to build engaging player communities and offer outstanding experiences!

Role overview:

The Partner Campaigns Liaison is responsible for supporting and scaling campaign operations across a diverse portfolio of gaming titles. Serving as the central operational hub for creator campaigns, this role owns the end-to-end execution, data tracking, and cross-functional coordination of social media initiatives. By leveraging advanced data analysis, social media platform expertise, and strong brand intuition, the Liaison ensures that campaign investments are optimized, brand-safe, and strategically aligned.

SCOPE OF ROLE:

• Operational Execution: Support the end-to-end operational pipeline for creator campaigns across YouTube, Meta, and TikTok following initial training.
• Data & Budget Management: Build, maintain, and monitor tracking spreadsheets to keep spend on target across multiple titles and flag budget pacing issues early.
• Briefing & Brand Guidelines: Coordinate creator materials, including organizing talking points, setting up attribution mechanisms (rewarded deep links, promo codes), and ensuring content respects IP brand guidelines across distinct titles.
• Performance Analysis: Evaluate performance metrics across campaign funnel stages to support rapid, data-driven operational decisions.
• Stakeholder & Agency Coordination: Serve as an organized liaison between internal teams (UA/performance marketing) and external agency partners to keep campaign deliverables moving on schedule.
• Creator Vetting: Execute operational checks on creator channels for brand safety, audience quality, and content compliance.

SKILLS, KNOWLEDGE AND ABILITY

• Spreadsheet & Numerical Mastery: Exceptional skills in Google Sheets and Excel (advanced formulas, data organization, metric tracking); experience with Looker or MMPs is a strong plus.
• Data Reporting & Presentation: Strong ability to synthesize campaign data into clear, actionable reports and dashboards for cross-functional stakeholders.
• Social Media Fluency: A strong understanding of how content works on YouTube, Meta, and TikTok.
• Brand Communication Instincts: An inkling for brand voice, clear communication, and evaluating tone and messaging in briefs or creator content.
• Aptitude for Learning: Eagerness and ability to quickly absorb domain knowledge around CPM benchmarks, creator negotiation, and user acquisition goals through guided training.
• Project Management & Context-Switching: Strong prioritization skills with the ability to manage competing timelines across multiple gaming portfolio titles.
• Communication: Clear, crisp communication skills to handle cross-departmental alignment.

What do we offer?

Keywords Studios is dedicated to following a well-established Equal Opportunities Policy. We endeavor to create a workplace which provides equal opportunities for all employees and potential employees.

Benefits:

• HMO and Life Insurance
• Paid Time Offs and CTO
• Non-taxable Allowances
• Annual Wellness Subsidy

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.

Role Information: EN

Studio: KWM

Location: Asia Pacific, Philippines, Pasig

Area of Work: Player Engagement

Service: Engage

Employment Type: Full Time, Permanent

Working Pattern: Onsite/Hybrid