Media Planner

Merkle; Makati; Hybrid; PHP 400,000 - 650,000; Full time

Benefits offered by this job

Hybrid work arrangement

Volunteer leave

Dentsu University access

Global awards program

Job summary

Dentsu X in Makati City is seeking an Integrated Media Planner to develop media strategies and optimize campaigns across channels. You will work with clients and internal teams to ensure campaigns meet objectives, budgets, and deliver measurable outcomes.

The role emphasizes data analysis, media mix optimization, and clear communication to drive performance across local and global levels. A hybrid work setup is available.

Qualifications

• 1+ years of experience in a media agency or integrated media planning role.
• Strong analytical skills and ability to translate data insights into actionable strategies.
• Excellent communication skills, both written and oral, with stakeholders at multiple levels.

Responsibilities

• Develop media strategies and channel recommendations aligned with client goals and budgets.
• Collaborate with clients, creative agencies, and internal teams; lead post-campaign reporting.
• Oversee reporting, billing-related tasks, and maintain planned media assets and status reports.

Skills

Media experience

Analytical abilities

Attention to detail

Communication skills

Tools

Excel

PowerPoint

Job description

Job Description:

The purpose of this role is to provide support and assistance in all areas of managing the client's business and keeping day to day activities running smoothly.

Job Description:

dentsu is a network designed for What's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Operating in over 145 markets worldwide with more than 46,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society.

What your typical day will look like:

As the Integrated Media Planner, you'll be responsible for developing media strategies that align with marketing and business objectives, while maximizing advertising returns across various channels. By analyzing data and staying informed on media trends, consumer behaviour, and the competitive landscape, you'll create innovative strategies to ensure campaigns reach the right audience effectively and efficiently. You'll work closely with clients to understand their goals and make informed decisions on the best media channels to drive impactful business results.

Core responsibilities include:

• Media Strategy & Planning: Develop comprehensive media strategies, channel recommendations, and detailed flowplans. Liaise with media owners for proposals, and utilize media planning and audience insights tools to optimise campaign effectiveness. Analyze data to determine the best media mix, ensuring campaigns meet client goals and budgets.
• Client & Agency Collaboration: Manage day-to-day client relationships, collaborating closely with clients, creative agencies, and internal teams to ensure smooth execution of campaigns. Lead post-campaign reporting and maintain clear communication on campaign performance across local, regional, and global levels.
• Financial & Administrative Support: Oversee invoice billing and coordinate with clients on purchase orders and signed contracts. Ensure timely and accurate maintenance of reporting systems (VSMS, media plans, status reports) and all related administrative processes.
• Relationship Management: Foster strong working relationships with both internal teams (e.g., specialists) and external media partners, ensuring clear communication, accurate briefings, and staying updated on industry trends to enhance campaign outcomes.

A bit about you:

• Media Experience & Planning: 1+ years of experience in a media agency, with a preference for integrated media planning expertise.
• Analytical & Creative Abilities: Strong analytical skills with the ability to translate data insights into actionable strategies that align with client business objectives, balanced with creative thinking.
• Attention to Detail & Organization: Exceptional attention to detail, accuracy, and the ability to meet deadlines while managing multiple tasks independently in a well-organised manner.
• Communication & Technical Skills: Excellent interpersonal communication skills, both face-to-face and via email/telephone, along with proficiency in Excel, PowerPoint, and other relevant PC applications for reporting and presentations.

What's in it for you:

• Hybrid work arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless - we look forward to welcoming you.

Location:

Makati City

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent