Media Campaign Manager

iScale Solutions; Pasig; On-site; PHP 334,800 - 781,200; Full time

Job summary

iScale Solutions, located in Pasig, Philippines, is seeking a digital marketing professional to lead their online advertising initiatives. You will be responsible for strategizing and executing campaigns across various platforms, managing budgets, and collaborating with teams to optimize performance.

The ideal candidate has 3-5 years of experience in digital marketing, strong analytical skills, and proficiency with tools such as Google Analytics. The position involves working in a fast-paced environment and requires creativity and a solid grasp of advertising trends.

Qualifications

• 3-5 years of digital marketing experience.
• Strong analytical and reporting skills.
• Proficiency in Google Analytics and Excel.

Responsibilities

• Manage direct response advertising initiatives.
• Develop testing strategies to improve conversion.
• Research and onboard new advertising partners.

Skills

Digital marketing experience

Online advertising

Analytical skills

Creative design

Vendor management

Tools

Google Analytics

DoubleClick Campaign Manager

Microsoft Excel

Adobe Photoshop

Canva

Job description

iScale Solutions works with technology companies to effectively scale their development, support and operations processes.

Job Description

• Strategy and execution of all direct response advertising initiatives on platforms including, but not limited to, Google Search, Facebook & Display.
• Manage online advertising budget. Responsible for negotiating all IO’s and contracts, monitoring fulfillment, and ushering invoices throughFinance.
• Develop testing strategies in order to improve conversion value.
• Build effective display marketing efforts based on keyword, placement, topic, audience, demographics, and interests.
• Direct the development of digital creative including display ads, landing pages, and search text.
• Work withDataAnalytics team to trackandanalyzethe effectiveness of campaign performance, and make necessaryadjustments to creative and online media investments to achieve an optimal ROI.
• Work withData Analytics team to identify 1stparty data and 3rdparty data appends that can lend more effectiveness to PPC campaigns.
• Assist IT and theMembership teams in regularly evaluating technology stack to make sure all technology meets needs of an up to date online advertising program.
• Staycurrenton online advertising trends and make recommendations for updated strategies fordigitalacquisition initiatives, as well as other online advertising initiatives across the organizations.
• Research,evaluate,selectand on-boardnewadvertising partners and vendors.
• Work closely with broaderDigitalMarketingdepartmentto make sure all online advertising takes a full funnel and cross channel approach.

Qualifications

• 3-5 years of digital marketing experience with a solid understanding of online advertising, search marketing, display advertising creative design, landing page optimization, testing, ad serving technologies, and analytics.
• Experience with DoubleClick Campaign Manager and DoubleClick Bid Manager preferred
• Experience with managing advertising for multiple brands preferred.
• Knowledge of environmental issues and the political and legislative process.
• Creative and visually oriented. Ability to follow brand guidelines while still pursuing performance centered design.Photoshop or Canva experience preferred.
• Strong analytical and reporting skills including KPI development and measurement.
• Proficiency with Microsoft office, specifically Microsoft Excel.
• Proficiency with Google Analytics and other analytics programs.
• Excellent inter-personal, negotiation and communication skills.Experience with vendor management preferred.
• Ability to operate in a fast paced and ever changing political environment.
• Abilityto translate strategy into tactics, and ideas into action.

Additional Information

All your information will be kept confidential according to EEO guidelines.