Marketing Technology Senior Consulting Manager | Manila
Company : Tasq Staffing Solutions
Job Type : Full Time Philippines
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Job Description
Description
As a Marketing Technology Senior Consulting Manager, you will lead the design, implementation,and optimization of MarTech and AdTech solutions for clients. Your role will involve conductingcapability assessments, developing solution architectures, and driving business developmentefforts. You will also manage a team of specialists and collaborate with technology providers todeliver transformative marketing solutions.
Roles & Responsibilities:
- Conduct MarTech/AdTech capability assessments and provide recommendations onoptimizing stacks and developing use cases to improve utilization.
- Plan and design MarTech and AdTech solution architecture, vision, and roadmaps forclients.
- Gather business requirements and design processes and solutions for implementingmarketing and advertising tools.
- Conduct vendor assessments and research new MarTech/AdTech systems and suppliers.
- Partner with technology solution providers and marketing agencies to deliver tailoredsolutions.
- Work with technology teams to orchestrate and implement integrations betweentools/platforms, including API-based integrations.
- Stay updated on the latest changes in the MarTech and AdTech landscape.
- Understand and convey the impact of regulations like CCPA and GDPR on marketingchannels.
- Mobilize and organize across multiple stakeholders and projects with strong projectmanagement skills.
- Develop and manage a team of digital marketing platform specialists, including hiring,training, and work allocation.
- Drive business development efforts and thought leadership in the digital marketing platformspace.
Professional & Technical Skills:
- Must Have Skills: Proficiency in MarTech/AdTech Transformation, MarTech
- Assessments, Adobe Experience Cloud, Salesforce Marketing Cloud, and GoogleMarketing Platform.
- Strong understanding of marketing processes, operating models, and marketingtechnologies.
- Experience in research and analysis, identifying new opportunities, and developingsolutions. Hands-on experience with MarTech/AdTech tools such as Adobe Campaign, Marketo,Adobe Experience Cloud, Pega Decisioning, SFMC, tag management platforms (GTM,Launch, Tealium), DMPs, and cloud computing platforms.
- Good to Have Skills: Experience with Firebase, AppsFlyer, ad serving tools, programmaticchannels, campaign tracking and attribution tools, and Ads Data Hub.
Additional Information:
- Proven working experience (12+ years for manager level, and 5+ years for consultant level)in digital marketing/advertising platforms across industries such as E-Commerce, CPG,Telecom, Healthcare, and Financial Services.
- Strong knowledge of marketing technologies, including data, content, marketingautomation, campaign performance management, personalization, and analytics.
- Experience in implementing MarTech platforms and AdTech platforms, data visualizationplatforms, and cloud platforms.
- Deliver and execute on functional and technical design solutions, customizing whererequired, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google MarketingPlatform.
- Preferable: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g.,Google API, Facebook Conversion API).
- Hands-on functional consulting experience in Adobe marketing processes, campaignlifecycles, and integration with other MarTech platforms implementation with deepfunctional, industry and client facing experience
- Good consulting, techno-functional and project management experience is preferred.
- Excellent oral and written communication skills