Job Summary
The BTL Marketing Supervisor is responsible for planning, coordinating, and executing events, brand activations, roadshows, product launches, and other on-ground marketing activities to strengthen brand visibility, customer engagement, and sales. The role manages event logistics, suppliers, agencies, budgets, and execution while ensuring alignment with company objectives and brand standards.
The role works closely with Sales, Trade Marketing, Digital Marketing, and Procurement teams to deliver effective and well-executed events and marketing activations.
Key Responsibilities
- Plan and manage events and brand activations from conceptualization to post-event evaluation.
- Coordinate with internal teams, suppliers, agencies, venues, and other event partners.
- Manage event logistics, timelines, budgets, manpower, materials, and overall execution.
- Ensure proper implementation of branding, merchandising, and promotional materials.
- Coordinate with Sales and Trade Marketing teams for dealer, retail, and consumer events.
- Monitor event performance and prepare post-event reports and recommendations.
- Ensure all activities are aligned with company objectives, brand standards, and approved budgets.
Budget Management
- Prepare and monitor BTL marketing budgets.
- Track expenses and ensure efficient utilization of marketing funds.
- Process purchase requests, purchase orders, and billing documents.
Reporting and Evaluation
- Monitor campaign performance using KPIs such as participation, lead generation, and sales impact.
- Prepare post-activity reports, ROI analysis, and recommendations.
- Maintain documentation for all marketing activities and expenditures.
Qualifications
- Bachelor’s degree in marketing, Events Management, Communications, or a related field.
- With experience in event management, brand activation, BTL marketing, or trade marketing.
- Strong project management, coordination, negotiation, and communication skills.
- Highly organized, detail-oriented, and able to manage multiple events and activities simultaneously.
- Willing to travel and work during weekends or outside regular hours when required by events.
- Must know how to drive 4-wheel vehicle
What we offer
- Full-time employment with a competitive salary and benefits package
- Opportunities for professional development and career advancement within a growing organization
- Exposure to diverse brands and marketing campaigns across multiple industries
- A dynamic and creative work environment that values innovation and fresh ideas
- Supportive team culture with experienced mentors and collaborative colleagues
- Access to industry insights and best practices in below-the-line marketing