Marketing Specialist

MicroSourcing International; Manila; Hybrid; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Flexible work arrangements

Job summary

MicroSourcing International in Manila (Eastwood, QC) is seeking a Marketing Executive to lead email and multi-channel campaigns, leveraging HubSpot, AI, and automation to optimize delivery and engagement in a hybrid, day-shift role.

You'll build forms, automate workflows, run A/B tests, manage lists and data hygiene, and report on performance. Strong documentation and detail-oriented skills are essential.

Qualifications

• Hands-on experience building and deploying marketing automation campaigns.
• Experience with email marketing and multi-channel campaign execution.
• Experience building automated workflows, segmentation, lists, suppressions, and personalization rules.
• Experience with A/B or multivariate testing and campaign QA.
• Knowledge of marketing database management, data hygiene, deduplication, and imports.
• Understanding of email deliverability, bounce rates, spam signals, and domain reputation.
• Ability to use AI and automation tools to improve campaign execution, reporting, and operational efficiency.
• Strong attention to detail and ability to manage multiple campaigns according to deadlines.
• Strong documentation and process management skills.

Responsibilities

• Build, QA, schedule, and deploy email and multi-channel campaigns in HubSpot based on the campaign calendar, utilizing AI.
• Use AI and automation to replace manual, one-off sends with dynamic, rules-driven content, including personalization tokens, conditional content, and modular content blocks.
• Build smart forms with progressive profiling and conditional logic, including automated follow-ups, data write-back, and routing.
• Identify manual processes that can be automated and build solutions that improve efficiency and campaign outcomes.
• Set up A/B and multivariate tests with clean logic and automated execution and reporting.
• Build and maintain lists, suppressions, exclusions, and segmentation rules to support accurate campaign targeting.
• Automate data hygiene, deduplication, and imports to maintain a clean and reliable marketing database.
• Report on campaign performance across delivery, engagement, and conversion, using AI to streamline reporting and identify performance drivers.
• Monitor deliverability, bounce rates, spam signals, and domain reputation, and take corrective action before issues escalated.
• Document campaign builds, workflows, and processes to ensure automations are maintainable and easy to hand over.

Skills

HubSpot campaigns

Email marketing

Automation workflows

A/B testing

Data hygiene

Deliverability

AI in marketing

Detail-oriented

Documentation

Tools

HubSpot

Job description

Job Description:

Discover your 100% YOU with MicroSourcing!

Position: Marketing Executive

Location: Eastwood, Quezon City, Philippines

Work setup & shift: Hybrid | Day shift

Why join MicroSourcing?

You’ll Have

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses

A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth: Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Marketing Specialist, you will:

• Build, QA, schedule, and deploy email and multi-channel campaigns in HubSpot based on the campaign calendar, utilizing AI.
• Use AI and automation to replace manual, one-off sends with dynamic, rules-driven content, including personalization tokens, conditional content, and modular content blocks.
• Build smart forms with progressive profiling and conditional logic, including automated follow-ups, data write-back, and routing.
• Identify manual processes that can be automated and build solutions that improve efficiency and campaign outcomes.
• Set up A/B and multivariate tests with clean logic and automated execution and reporting.
• Build and maintain lists, suppressions, exclusions, and segmentation rules to support accurate campaign targeting.
• Automate data hygiene, deduplication, and imports to maintain a clean and reliable marketing database.
• Report on campaign performance across delivery, engagement, and conversion, using AI to streamline reporting and identify performance drivers.
• Monitor deliverability, bounce rates, spam signals, and domain reputation, and take corrective action before issues escalated.
• Document campaign builds, workflows, and processes to ensure automations are maintainable and easy to hand over.

What You Need

Non-negotiables

• Hands-on experience building and deploying marketing automation campaigns, preferably using HubSpot.
• Experience with email marketing and multi-channel campaign execution.
• Experience building automated workflows, segmentation, lists, suppressions, and personalization rules.
• Experience with A/B or multivariate testing and campaign QA.
• Knowledge of marketing database management, data hygiene, deduplication, and imports.
• Understanding of email deliverability, bounce rates, spam signals, and domain reputation.
• Ability to use AI and automation tools to improve campaign execution, reporting, and operational efficiency.
• Strong attention to detail and ability to manage multiple campaigns according to deadlines.
• Strong documentation and process management skills.

Preferred Skills/expertise

• Experience with smart forms, progressive profiling, and conditional logic.
• Experience automating landing pages, on-site prompts, and paid audience synchronization.
• Experience with dynamic content, modular content blocks, personalization tokens, and rules-driven campaign logic.
• Experience using AI for marketing automation, campaign optimization, and performance analysis.
• Experience in subscription, SaaS, digital, or other data-driven marketing environments.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply