Marketing Manager (Online Lending Platform)

PT Talenta Eksekutif Asia; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Confidential client in Taguig, Philippines is seeking an experienced Marketing Manager to lead local marketing strategy, integrated campaigns, and brand growth. You will oversee multi-channel initiatives, manage internal teams and external partners, and ensure regulatory-compliant campaigns that drive user acquisition.

This on-site role reports to executive leadership and bridges local execution with regional objectives, aiming to maximize brand awareness and market expansion in the Philippines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related discipline.
• Filipino national.
• 6–10 years of progressive marketing experience with leadership responsibilities.
• Experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• FinTech or digital lending/financial services experience preferred.
• Strong expertise in digital marketing, brand management, social media, and performance marketing.
• Familiarity with marketing compliance in regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and English proficiency.

Responsibilities

• Develop and execute integrated marketing strategies aligned with growth objectives.
• Lead end-to-end campaigns across digital, social, influencer, PR, partnerships, and performance channels.
• Identify consumer trends and market opportunities to strengthen positioning.
• Manage and mentor the local marketing team and external agencies.
• Oversee relationships with agencies, media partners, PR firms, influencers, and vendors.
• Monitor campaigns, budgets, KPIs and ROI to optimize effectiveness.
• Collaborate with regional teams, product, operations, and public affairs for consistency.
• Ensure compliance with Philippine financial advertising regulations.

Skills

Integrated marketing

Brand growth

Digital marketing

Campaign management

Leadership

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

This role requires the candidate to work on-site in Taguig City, Philippines.

Client Overview

Our client is a confidential, licensed financial technology company operating one of the Philippines' leading digital lending platforms. Backed by an international technology group with extensive expertise in artificial intelligence, big data, and digital financial services, the company delivers accessible and technology-driven lending solutions to millions of consumers while maintaining the highest standards of regulatory compliance and operational integrity.

Operating in one of Southeast Asia's most closely regulated financial ecosystems, the organization combines data-driven marketing, customer acquisition, and brand innovation with responsible lending practices and regulatory compliance.

As part of its continued expansion, the company is seeking an experienced marketing leader to drive integrated marketing strategies, strengthen brand positioning, and accelerate user acquisition across the Philippines. Please note that this is a confidential executive search. The company name and additional details will only be disclosed to shortlisted candidates during the interview process.

Job Role

The Marketing Manager will lead the company's marketing strategy, integrated campaign execution, brand growth, and local marketing operations for the Philippines market. Reporting to executive leadership, this role will oversee multi-channel marketing initiatives, manage internal marketing teams and external agencies, and ensure all campaigns support business growth while complying with local financial advertising regulations.

This position serves as the key marketing leader for the Philippines, bridging local market execution with regional business objectives to maximize brand awareness, customer acquisition, and market expansion.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Candidate Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Filipino national.
• Minimum 6–10 years of progressive marketing experience, including leadership responsibilities.
• Proven experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in FinTech, Digital Lending, Financial Services, Digital Banking, Technology, E-commerce, or other high-growth consumer businesses is highly preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, performance marketing, and consumer acquisition.
• Familiarity with marketing compliance within regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and communication skills.
• Professional English proficiency is mandatory.

Job Code: #824