Marketing Manager | Lanang

SM Store

Davao Region

On-site

PHP 350,000 - 520,000

Full time

7 days ago
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Job summary

SM Store is seeking a local store marketing professional to develop and implement programs promoting products and services in the community. You will conduct market research, build brand awareness, and engage locals to help hit sales targets while managing events and digital campaigns within budget.

The role requires a Bachelor’s degree in Business Studies/Marketing and 2-3 years of relevant marketing experience, with strong collaboration across teams and vendors to optimize spend and impact.

Qualifications

  • Bachelor’s degree in Business Studies, Marketing or equivalent.
  • 2-3 years relevant experience in Marketing.

Responsibilities

  • Develop and implement local store marketing programs to promote products and services in the local community.
  • Undertake market research to understand local community preferences.
  • Create store brand awareness and engage the local community to support sales targets.
  • Manage store events and execute marketing plans within budget.
  • Support events and digital marketing activities.

Skills

Market research
Brand awareness

Education

Bachelor’s degree in Business Studies/Marketing

Job description

The position is responsible in developing and implementing local store marketing programs to promote the products and services of the store in the local community. The incumbent is expected to undertake market research to understand the local community’s preferences, create the store’s brand awareness and engage the local community to be aide the store in the attainment of its sales target. The role will likewise manage store events and execute marketing plans and will do so within their set budget.

  • Conduct market research and evaluation
  • Create brand awareness
  • Engage local community
  • Support events and digital marketing
  • Recommend and execute marketing plans
Qualifications
  • Graduate of Bachelor’s degree in Business Studies, Marketing or equivalent
  • At least 2-3 years relevant experience in Marketing
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