Marketing Manager (016 - 1445)

Hunt St Pty Ltd; Metro Manila; Remote; PHP 751,000 - 1,102,000; Full time

Job summary

Hunt St seeks a Marketing Manager for a fully remote role based in the Philippines. You will lead a marketing team, shape strategy, manage digital campaigns, and leverage HubSpot to nurture leads from enquiry to enrolment. The role collaborates with Recruitment and Admissions to support student growth and engages with international agents.

You will oversee branding, content, social media, events and communications for domestic and international markets, with KPIs set annually.

Qualifications

• Relevant qualification in marketing, business, communications or a related discipline is desirable.
• Strong digital marketing, lead generation and conversion expertise.
• Advanced HubSpot CRM and marketing automation capability.

Responsibilities

• Lead the Marketing team and oversee the delivery of marketing activities.
• Develop and implement marketing strategies aligned with the business, recruitment and retention objectives.
• Manage the marketing budget, calendar, priorities and resources.
• Monitor market trends, competitor activity and emerging opportunities.
• Report marketing performance and recommendations to senior management.
• Lead digital marketing across SEO/SEM, paid media, social media, email and other channels.
• Own and optimise HubSpot CRM and Marketing Hub for marketing and lead management.
• Develop automated lead nurturing and prospective student journeys from enquiry through to application and enrolment.
• Manage workflows, segmentation, email campaigns, forms, landing pages and CRM data quality.
• Monitor campaign performance, conversion and ROI through HubSpot and analytics platforms.
• Continuously test and optimise campaigns and digital activity.
• Manage the client’s brand and ensure consistent messaging across all channels.
• Oversee website marketing content, social media, email communications and marketing collateral.
• Coordinate content creation, campaigns, photography and other promotional activities.
• Ensure marketing communications are appropriate for domestic and international audiences.
• Develop campaigns that generate qualified domestic and international student leads.
• Work closely with Recruitment and Admissions to improve lead follow-up and conversion.
• Support international recruitment with marketing materials and country-specific campaigns.
• Develop marketing initiatives that strengthen engagement with education agents.
• Apply a market-specific approach across countries as needed.
• Develop marketing initiatives that support student engagement and retention.
• Engage with students and Alumni to strengthen the brand and community.
• Plan and support orientations, conversion events, agent training, workshops and other activities.
• Collaborate with senior leadership to align marketing with business objectives.
• Present detailed performance reports and insights to stakeholders.
• Develop and maintain a structured marketing calendar for timely execution.

Skills

Digital marketing

Lead generation

Analytics

Education

Relevant qualification in marketing, business, communications or related discipline

Tools

HubSpot

Job description

Looking for Philippines-based candidates

Job Role: Marketing Manager

Compensation range

$1,500 AUD - $2,200 AUD / Monthly

Engagement type

Independent Contractor Agreement

Work Schedule

This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are

At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is

We are an Australian private higher education provider focused on creating a practical, supportive and career-focused learning experience for students from diverse backgrounds. Our programs are designed to help students build relevant workplace skills, develop strong critical thinking, and gain the confidence to succeed in a changing global environment.

We value quality, student outcomes and continuous improvement, and we aim to create a learning environment where students are well supported throughout their educational journey.

Role Overview

The Marketing Manager leads the Marketing team and is responsible for the planning and delivery of marketing activities across domestic and international markets. The role oversees marketing strategy, digital marketing, brand, social media, content, lead generation, agent engagement, student engagement, events and marketing communications.

The position is also responsible for the use of HubSpot for marketing automation, lead nurturing and conversion, working closely with Recruitment and Admissions to support student enrolments growth.

KPIs are set individually at the beginning of each year/review period.

Key Responsibilities

Marketing Strategy & Team Leadership

• Lead the Marketing team and oversee the delivery of marketing activities.
• Develop and implement marketing strategies aligned with the business, recruitment and retention objectives.
• Manage the marketing budget, calendar, priorities and resources.
• Monitor market trends, competitor activity and emerging opportunities.
• Report marketing performance and recommendations to senior management.

Digital Marketing & HubSpot

• Lead digital marketing across SEO/SEM, paid media, social media, email and other digital channels.
• Own and optimise HubSpot CRM and Marketing Hub for marketing and lead management.
• Develop automated lead nurturing and prospective student journeys from enquiry through to application and enrolment.
• Manage workflows, segmentation, email campaigns, forms, landing pages and CRM data quality.
• Monitor campaign performance, conversion and ROI through HubSpot and other analytics platforms.
• Continuously test and optimise campaigns and digital activity.

Brand, Content & Communications

• Manage the client’s brand and ensure consistent messaging across all channels.
• Oversee website marketing content, social media, email communications and marketing collateral.
• Coordinate content creation, campaigns, photography and other promotional activities.
• Ensure marketing communications are appropriate for domestic and international audiences.

Social Media Management

• Develop and implement social media strategies to build community engagement, enhance brand awareness, and drive traffic to the institution’s digital platforms.
• Manage daily social media activities, including content creation, scheduling, and interaction with followers.

Student Recruitment & Agent Marketing

• Develop campaigns that generate qualified domestic and international student leads.
• Work closely with Recruitment and Admissions to improve lead follow-up and conversion.
• Support international recruitment with marketing materials and market-specific campaigns.
• Develop marketing initiatives that strengthen engagement with education agents.
• Apply a market-specific approach to campaigns and communications across different countries.

Student Engagement, Retention & Events

• Develop marketing initiatives that support student engagement, retention and the student experience.
• Engage with students and alumni to strengthen the brand and community.
• Plan and support orientations, conversion events, agent training, workshops and other online and on-campus activities.

Management and Collaboration

• Work closely with senior leadership to align marketing initiatives with the institution’s overall business objectives.
• Collaborate with sales, admissions, and academic teams to maximise the effectiveness of marketing efforts.
• Present detailed marketing performance reports and insights to company stakeholders.
• Plan and support regular events, both online and offline, including orientations, conversion events, agent trainings, workshops, and other engagement activities.
• Develop and maintain a structured marketing calendar of activities to ensure timely execution of campaigns and initiatives.
• Understand and align marketing activities according to country-specific dynamics, adopting a “Think Global, Act Local” approach.
• Engage regularly with agents, students, and the alumni community to strengthen brand recall, value, and brand association.
• Support sales initiatives with marketing visibility as required.

Compliance and Governance

• Ensure compliance with policies, including brand governance, privacy regulations
• and other institutional guidelines.

General Duties

• Adhere to all Company policies, procedures, and regulatory requirements to ensure

effective and compliant operations

• Relevant qualification in marketing, business, communications or a related discipline is desirable.
• HubSpot certifications are highly regarded.
• Advanced HubSpot CRM and marketing automation capability.
• Strong leadership and team management skills.
• Strong digital marketing, lead generation and conversion expertise.
• Excellent written and verbal communication.
• Strong analytical and reporting capability.
• Strong project management and organisational skills.
• Ability to collaborate effectively with senior management and cross-functional teams.

Attributes

• Integrity & Ethics: Upholds academic and professional integrity, leading by example with honesty and fairness.
• Empathy & Compassion: Understands the needs of students, faculty, and staff, creating a supportive and inclusive environment.
• Resilience & Adaptability: Thrives in a dynamic academic landscape, handling challenges with patience and flexibility.
• Cultural Awareness: Exhibits sensitivity and understanding of diverse cultural backgrounds, particularly in the context of international student recruitment.
• Problem-Solving Abilities: Demonstrates the ability to identify and resolve recruitment challenges effectively.
• Results-Oriented: Demonstrates a strong drive to achieve and exceed recruitment targets.
• Proactive and Self-Motivated: Takes initiative and works independently to identify and pursue recruitment opportunities.
• Analytical Mindset: Possesses strong analytical skills to interpret data, identify trends and make data-driven decisions.
• Passion for Education: A genuine interest in helping students achieve their educational goals.
  

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)