Marketing Manager

Great Image Services Corporation; Quezon City; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading photo studio in Quezon City is seeking a Marketing Manager to drive customer traffic and increase bookings through innovative marketing strategies. The role involves overseeing campaigns across traditional and digital media, managing seasonal promotions, and optimizing advertising efforts. The ideal candidate has 5+ years of marketing experience, preferably in the retail or service sectors with a strong background in lifestyle photography. Competitive compensation package offered and opportunities for professional growth.

Qualifications

• 5+ years of experience in marketing.
• Hands-on experience in both traditional and digital platforms.
• Background in retail, lifestyle photography, or mall-based businesses preferred.

Responsibilities

• Develop and implement integrated marketing campaigns.
• Plan and manage seasonal promotions across studio locations.
• Analyze campaign performance to improve ROI.

Skills

Marketing strategy development

Digital marketing proficiency

Project management

Strong communication skills

Analytical mindset

Education

Bachelor’s degree in Marketing, Advertising, Communication, or a related field

Tools

Meta Business Suite

Google Analytics

Canva

Adobe Suite

Job description

Job Summary:

The Marketing Manager is responsible for planning, executing, and managing integrated marketing strategies across both traditional and digital channels to support the growth of the photo studio business. This role plays a key part in driving customer traffic, increasing bookings, and strengthening brand visibility across all studio branches. The ideal candidate has a strong marketing background from the retail or service industry, preferably with experience in mall-based operations or lifestyle photography services.

Key Responsibilities:

• Develop and implement marketing campaigns that combine traditional marketing (e.g., print ads, mall activations, flyers, in-studio materials) and digital marketing (e.g., social media, email marketing, website management, online ads)

• Plan and manage seasonal promotions and thematic campaigns (e.g., graduation, holidays, birthdays, corporate shoots) across all studio locations

• Oversee daily content planning and publishing for digital platforms including Facebook, Instagram, TikTok, and studio website

• Coordinate with branch teams to ensure consistent implementation of marketing initiatives and brand guidelines

• Analyze campaign performance, foot traffic trends, and customer behavior to adjust marketing strategies and improve ROI

• Maintain strong relationships with mall marketing teams, schools, and external partners for collaborative promotions

• Manage production of marketing materials such as posters, banners, catalogs, and in-studio visuals

• Supervise photo-driven promotional shoots to align with brand messaging and seasonal themes

• Monitor and manage online advertising spend and campaign optimization (e.g., Meta Ads, Google Ads)

• Lead a small team or work closely with creatives, freelancers, or agencies when needed

Prepare regular marketing reports and budget plans for review by senior management

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communication, or a related field

• Minimum of 5 years’ experience in marketing, with hands‑on experience in both traditional and digital platforms

• Background in retail, lifestyle, photography, or mall‑based businesses is highly preferred

• Proficient in using marketing tools and platforms (e.g., Meta Business Suite, Google Analytics, Canva or Adobe Suite)

• Strong project management and organizational skills

• Excellent communication, visual branding, and storytelling abilities

• Analytical mindset with ability to track KPIs and recommend data-driven improvements