Marketing Manager

Information Professionals, Inc.; Metro Manila; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Information Professionals, Inc. is seeking a Marketing Manager to lead strategic marketing planning, digital marketing and analytics, and brand management in Quezon City.

The role will drive lead generation, go-to-market activity, events, partnerships, and sales enablement while coordinating with Sales, Technical, and Business Development teams. The ideal candidate holds a Bachelor’s degree and has 5+ years of marketing experience in IT/tech industries, with proven ability to translate complex

Qualifications

• Bachelor's degree in marketing or related field.
• At least 5 years of marketing experience, preferably in IT/tech.
• Proven experience in marketing strategy, digital marketing, lead generation, brand management and event marketing.
• Strong knowledge of SEO/SEM, social media, email marketing and online advertising.
• Experience developing go-to-market strategies for technology products/solutions.
• Translate technical concepts into compelling marketing campaigns.
• Collaborate with Sales, Technical and Business Development teams.
• Proven track record in increasing brand awareness and generating qualified leads.

Responsibilities

• Strategic Marketing Planning
• Digital Marketing & Analytics
• Brand Management
• Lead Generation & Demand Generation
• Product & Solution Marketing
• Event Management & Partnerships
• Market Research & Competitive Analysis
• Content Development
• Sales Enablement
• Leadership & Team Management

Skills

Marketing strategy

Digital marketing

Lead generation

Brand management

Event marketing

Content development

Sales enablement

Team leadership

Education

Bachelor's Degree in Marketing

Business Administration

Communications

Information Technology

Tools

Google Analytics

Job description

We are currently looking for Marketing Manager!

Work Schedule: M-F, 8:30am to 6pm

Work Location: E.Rodriguez, Quezon City (10 mins away from Cubao)

Job Description:

• Strategic Marketing Planning

• Digital Marketing & Analytics

• Brand Management

• Lead Generation & Demand Generation

• Product & Solution Marketing

• Event Management & Partnerships

• Market Research & Competitive Analysis

• Content Development

• Sales Enablement

• Leadership & Team Management

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, Information Technology

• At least 5 years of marketing experience, preferably in the IT, technology, software, cloud, cybersecurity, systems integration, or managed services industry

• Proven experience in marketing strategy development, digital marketing, lead generation, brand management, and event marketing

• Strong knowledge of SEO/SEM, social media marketing, email marketing, content marketing, Google Analytics, and online advertising platforms

• Experience in developing and executing go to market strategies for technology products and solutions

• Ability to translate technical concepts into compelling customer focused value propositions and marketing campaigns

• Experience working closely with Sales, Technical, and Business Development teams

• Proven track record in increasing brand awareness, generating qualified leads, and supporting revenue growth