Marketing Head

The Aristocrat Restaurant; Metro Manila; On-site; PHP 781,200 - 1,339,200; Full time

Job summary

A leading restaurant chain in Metro Manila is looking for a Marketing Head to develop and implement marketing strategies, manage budgets, and lead marketing efforts. The ideal candidate has robust experience in marketing leadership and campaign management, along with a relevant degree in Marketing. This role offers the opportunity to shape brand positioning and expand market share.

Qualifications

• Proven experience as Head of Marketing or VP Marketing.
• Experience running successful marketing campaigns.
• Solid knowledge of web analytics and ability to analyze consumer behavior.

Responsibilities

• Craft strategies for all Marketing teams including Digital, Advertising, Communications.
• Prepare and manage budgets for the Marketing department.
• Design branding, positioning and pricing strategies.
• Ensure brand message consistency across channels.

Skills

Leadership skills

Analytical mind

Knowledge of web analytics

Experience with CRM software

Education

BSc or MSc in Marketing or a relevant field

Tools

Google Adwords

Job description

Marketing Head at The Aristocrat Restaurant

Join to apply for the Marketing Head role at The Aristocrat Restaurant in Metro Manila.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Qualifications

• Work experience as Head of Marketing or VP Marketing, preferably within our industry
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• BSc or MSc in Marketing or a relevant field