Marketing Executive

Delectable Feast Corporation; Malabon; On-site; PHP 600,000 - 900,000; Full time

Job summary

Delectable Feast Corporation is seeking a marketing professional to develop annual and monthly plans, manage brand identity, and drive campaigns across digital and store channels.

You will oversee promotional activities, events, partnerships, content creation, and performance reporting while collaborating with store operations and suppliers to maximize customer engagement and sales.

Responsibilities

• Develop and implement annual and monthly marketing plans aligned with business objectives.
• Plan and execute promotional campaigns, seasonal offers, product launches, and brand activations.
• Create marketing initiatives that increase customer acquisition, repeat business, and sales.
• Evaluate campaign effectiveness and recommend improvements based on performance.
• Maintain and strengthen the brand identity of the company.
• Ensure all marketing materials and store promotional assets comply with brand guidelines.
• Coordinate with franchise principals or brand owners to implement approved marketing programs, where applicable.
• Manage the company's social media platforms, website, and online presence.
• Develop engaging content including photos, videos, captions, and promotional materials.
• Plan and monitor paid digital advertising campaigns.
• Monitor online reviews and customer feedback to improve brand reputation.
• Organize store openings, product launches, food tasting events, and promotional activities.
• Coordinate in-store marketing materials such as banners, standees, posters, menu boards, and visual merchandising.
• Work closely with store operations to ensure timely execution of marketing campaigns.
• Conduct market research to identify customer trends, competitor activities, and business opportunities.
• Analyze customer preferences and recommend strategies to improve sales and customer experience.
• Build relationships with malls, suppliers, influencers, media partners, delivery platforms, and corporate clients.
• Identify partnership opportunities that enhance brand visibility and generate additional revenue.
• Prepare and monitor the marketing budget.
• Track campaign performance using KPIs and prepare monthly marketing reports.
• Present marketing recommendations and campaign results to Management.
• Support company events, promotional activities, and corporate initiatives.
• Perform other marketing-related duties assigned by Management.

Job description

Key Responsibilities

Marketing Strategy & Promotions

• Develop and implement annual and monthly marketing plans aligned with business objectives.

• Plan and execute promotional campaigns, seasonal offers, product launches, and brand activations.

• Create marketing initiatives that increase customer acquisition, repeat business, and sales.

• Evaluate campaign effectiveness and recommend improvements based on performance.

Brand Management

• Maintain and strengthen the brand identity of the company.

• Ensure all marketing materials and store promotional assets comply with brand guidelines.

• Coordinate with franchise principals or brand owners to implement approved marketing programs, where applicable.

Digital Marketing

• Manage the company's social media platforms, website, and online presence.

• Develop engaging content including photos, videos, captions, and promotional materials.

• Plan and monitor paid digital advertising campaigns.

• Monitor online reviews and customer feedback to improve brand reputation.

Events & Store Marketing

• Organize store openings, product launches, food tasting events, and promotional activities.

• Coordinate in-store marketing materials such as banners, standees, posters, menu boards, and visual merchandising.

• Work closely with store operations to ensure timely execution of marketing campaigns.

Market Research

• Conduct market research to identify customer trends, competitor activities, and business opportunities.

• Analyze customer preferences and recommend strategies to improve sales and customer experience.

Partnerships & Business Development

• Build relationships with malls, suppliers, influencers, media partners, delivery platforms, and corporate clients.

• Identify partnership opportunities that enhance brand visibility and generate additional revenue.

Budget & Reporting

• Prepare and monitor the marketing budget.

• Track campaign performance using KPIs and prepare monthly marketing reports.

• Present marketing recommendations and campaign results to Management.

Other Duties

• Support company events, promotional activities, and corporate initiatives.

• Perform other marketing-related duties assigned by Management.