Marketing Director - Asia

Ticketmaster Australasia Pty Ltd; Manila; On-site; PHP 1,500,000 - 2,000,000; Full time

Job summary

Ticketmaster Australasia Pty Ltd is looking for a Marketing Director in Manila, Philippines. In this role, you will lead the marketing efforts across Asia, managing a diverse team and implementing strategies to engage clients and enhance customer experiences.

With over 5 years in a senior marketing role, you will oversee campaigns for major events, utilizing data-driven strategies and collaborating with various teams to ensure successful project delivery. Proficiency in English and Japanese is essential.

Qualifications

• 5+ years’ experience in a senior client marketing role.
• Proven expertise in planning and executing paid media campaigns.
• Strong project and time-management capabilities.
• Hands-on experience with customer engagement platforms.

Responsibilities

• Lead and manage a team of marketing professionals.
• Oversee the execution of marketing strategies.
• Collaborate with clients and internal teams for impactful projects.
• Monitor marketing performance and adjust strategies as needed.

Skills

Campaign strategy

Stakeholder engagement

Data analysis

Project management

B2B and B2C marketing

Paid media execution

Customer engagement platforms

Interpersonal communication

Education

5+ years in senior marketing roles

Tools

Meta Business Manager

Salesforce Marketing Cloud

Third-party ad automation tools

E-commerce systems

Job description

Job Summary

Marketing Director – Asia – Manila, Philippines. Division: Ticketmaster APAC. Line Manager: VP Marketing APAC. Contract Terms: Permanent, 40 hours per week. Responsible for leading Ticketmaster’s marketing function across Thailand, Taiwan, Singapore, Japan, and the Philippines, ensuring the regional marketing team applies Ticketmaster’s marketing framework to meet client and customer needs while supporting regional expansion.

Responsibilities

• Lead and manage a team of marketing professionals with varying expertise.
• Ensure the marketing team is equipped with the right tools, platforms, and frameworks to meet client needs and deliver on committed marketing plans.
• Support a diverse client base spanning major sporting events, commercial musical theatre, festivals, clubs and agricultural shows.
• Leverage capabilities across distribution platforms to enhance campaign outcomes.
• Collaborate with key clients to scope, plan, and deliver impactful projects aligned with partnership plans.
• Utilize owned, earned, and paid channels in accordance with the regional strategy to achieve sales targets and performance KPIs.
• Drive continuous improvement in client satisfaction across the marketing function across all platforms.
• Partner with the regional sales team to contribute to tender responses and sales proposals with compelling marketing narratives.
• Collaborate with Global music teams, Client Development Managers and Operations to ensure consistent success in on‑sale execution and event delivery outcomes.
• Meet with clients at key stages of the sales cycle – planning, post‑sale, and post‑event – to encourage use of all available marketing channels, provide strategic recommendations, manage team involvement and analyse event performance data.
• Collaborate with Fan Engagement, Communications, and Content teams to ensure timely and accurate delivery of marketing and fan messaging.
• Monitor CSAT scores regularly and identify opportunities to optimise communication and improve the overall fan experience.
• Collaborate with the Marketing Technology and Insights teams on strategic marketing initiatives that drive campaign scale and improve efficiency, focusing on automation, measurement, attribution and reporting for key clients.
• Monitor competitor and industry trends to inform investment, including emerging channels and measurement changes.
• Think strategically across Ticketmaster’s marketplace of sports, concerts, live events and more.
• Adhere to quality management, safety and environmental company policies.

Technical Skills

• 5+ years’ experience in a senior client marketing role, managing multiple high‑value accounts across both B2B and B2C landscapes, with demonstrated success in campaign strategy, execution, and stakeholder engagement.
• Proven expertise in planning and executing paid media campaigns, either in‑house or agency‑side, leveraging platforms such as Meta Business Manager, TikTok Business Manager and third‑party ad automation tools.
• Demonstrated ability to manage large‑scale media budgets, consistently driving growth and ROI through data‑informed strategies and performance optimisation.
• Strong project and time‑management capabilities, with a proven track record of successfully balancing multiple concurrent priorities, meeting deadlines and aligning execution with both tactical and strategic business objectives.
• Hands‑on experience with customer engagement platforms such as Salesforce Marketing Cloud, Braze or equivalent, with the ability to build and optimise lifecycle campaigns that enhance fan engagement and customer experience.
• Confident in interpreting, synthesising and presenting campaign, event and audience performance data to internal stakeholders and external clients, providing actionable insights and recommendations.
• Ability to distil complex technical concepts into clear, accessible language for diverse audiences, ensuring buy‑in and alignment across technical and non‑technical teams.
• A forward‑thinking and creative marketing leader with a track record of championing innovation, adopting emerging tools and strategies, and embedding new approaches across teams or organisations.

Desired Requirements

• Strong experience in a hands‑on role, planning and executing multichannel campaigns.
• Paid Social Media campaigns at an agency or brand.
• Experience executing Programmatic Media campaigns at an agency or brand.
• Experience working on e‑commerce businesses or equivalent industries with large inventory.
• Experience working with MarTech tools including inventory‑management systems, pixel management or measurement tools.

Behavioral Skills

• Ready to step up into a leadership role, taking ownership of a high‑value, diverse client portfolio and driving marketing outcomes end‑to‑end.
• Highly effective communicator with strong presentation skills; comfortable leading client‑facing discussions, internal forums and senior stakeholder engagements.
• Strong interpersonal capability with a proven ability to influence, build trust and navigate complex stakeholder environments.
• Sharp, structured thinker who can balance creativity with attention to detail in a fast‑paced setting.
• Commercially minded with strong analytical and problem‑solving skills, able to translate data into actionable marketing decisions.
• Self‑motivated and accountable, with the drive to take initiative and see work through to completion.
• Able to manage competing priorities, deadlines and multiple projects without loss of quality.
• Pragmatic and hands‑on; willing to get into the detail when required to deliver outcomes.
• Fluency in English & Japanese required; additional proficiency in Thai and Mandarin is advantageous.

Equal Opportunities

EQUAL OPPORTUNITIES: We are committed to an inclusive environment and encourage applications from people regardless of gender, race, sexual orientation, religion, age, disability status or caring responsibilities.