Loyalty Programs Lead — Guest Growth & Rewards

HSH Group / The Peninsula Hong Kong; Makati; On-site; PHP 400,000 - 600,000; Full time

Job summary

A luxury hotel chain located in Makati City is seeking a dedicated individual to lead and improve its rewards program to enhance guest loyalty. This role requires a solid background in hospitality, exceptional communication skills, and proficiency in CRM systems. Responsibilities include supporting loyalty initiatives, managing rewards, conducting competitive research, and ensuring smooth program operations across departments. The ideal candidate should have a relevant degree and experience in hotel operations.

Qualifications

• Bachelor’s degree in Hospitality Management, Marketing, Business Administration, or related field.
• Experience in Operations in the hotel or hospitality industry.
• Strong understanding of guest experience principles.
• Proficiency in CRM systems and loyalty platforms.
• Excellent project management and stakeholder collaboration skills.

Responsibilities

• Support development and execution of loyalty initiatives.
• Assist in managing tiered rewards and exclusive perks.
• Conduct research on competitor programs.
• Oversee daily program operations.
• Coordinate with various departments for loyalty activities.

Skills

Communication skills

Project management

Data analytics

CRM system proficiency

Education

Bachelor’s degree in Hospitality Management

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Job description

A luxury hotel chain located in Makati City is seeking a dedicated individual to lead and improve its rewards program to enhance guest loyalty. This role requires a solid background in hospitality, exceptional communication skills, and proficiency in CRM systems. Responsibilities include supporting loyalty initiatives, managing rewards, conducting competitive research, and ensuring smooth program operations across departments. The ideal candidate should have a relevant degree and experience in hotel operations.