Loyalty Program Manager

The Hongkong and Shanghai Hotels; Makati; On-site; PHP 400,000 - 600,000; Full time

Job summary

A luxury hotel in Manila is seeking a dedicated professional to lead its loyalty program. You will design initiatives to enhance guest experiences, develop exclusive perks, and oversee daily operations. The ideal candidate should have 5+ years of experience in loyalty program management and a strong understanding of hospitality operations. This position offers a unique opportunity to contribute to guest satisfaction and brand growth.

Qualifications

• 5+ years of experience in loyalty program management, preferably in the hotel or hospitality industry.
• Strong understanding of guest experience principles and hotel operations.
• Proficiency in CRM systems, loyalty platforms, and data analytics tools.

Responsibilities

• Design and roll out loyalty initiatives that reflect the hotel’s brand and enhance the guest experience.
• Develop tiered rewards and exclusive perks to drive repeat bookings and brand loyalty.
• Oversee daily program operations from member sign-ups to points tracking and redemptions.

Skills

Leadership in loyalty programs

Project management

Stakeholder collaboration

Data analytics

Communication skills

Education

Bachelor’s degree in Hospitality Management, Marketing, Business Administration, or related field

Tools

CRM systems

Loyalty platforms

Job description

Overview of the role

We are looking for an individual who is passionate about growing guest loyalty by leading and improving the hotel’s rewards program. This role focuses on strategy, execution, and ongoing enhancements to create great value for guests while boosting revenue and brand connection.

Key accountabilities

• Design and roll out loyalty initiatives that reflect the hotel’s brand and enhance the guest experience.
• Develop tiered rewards and exclusive perks to drive repeat bookings and brand loyalty.
• Stay on top of competitor programs and industry trends to keep our offering competitive.
• Oversee daily program operations from member sign-ups to points tracking and redemptions.
• Work closely with Operations, Rooms, Reservations, and Sales and Marketing to ensure smooth program integration.

General Requirements

• Bachelor’s degree in Hospitality Management, Marketing, Business Administration, or related field.
• 5+ years of experience in loyalty program management, preferably in the hotel or hospitality industry.
• Strong understanding of guest experience principles and hotel operations.
• Proficiency in CRM systems, loyalty platforms, and data analytics tools.
• Excellent communication, project management, and stakeholder collaboration skills.

We are delighted to receive your resume for further consideration. We anticipate a large number of applications and will communicate directly with suitable qualified applicants.

The Peninsula Manila

Located in Makati City's bustling business district, The Peninsula Manila has epitomised luxury and sophistication in the Philippines for over 40 years. Known as the 'Jewel in the Capital’s Crown,' it offers elegant rooms, renowned Filipino hospitality, and a stunning lobby. The hotel features award-winning dining, a top-rated bar, a fitness center, and a retail arcade. Recognised as "The Best Business Hotel in Manila" by readers of Business Traveller Asia-Pacific, “The Best Premium Hotel in the Philippines” by Trip.com. It also holds a spot in the Michelin Guide 2024.