Inbound Marketing Manager

Hashtag People Corporation; Makati; Hybrid; PHP 400,000 - 600,000; Full time

Job summary

A regional lifestyle publication is seeking an experienced Inbound Marketing Manager to develop and implement comprehensive marketing strategies. This role will focus on driving subscriber growth and partner engagement, utilizing SEO and content creation techniques. The ideal candidate will have extensive experience in digital marketing and enjoy a hybrid work setup with competitive benefits.

Benefits

Competitive salary based on experience

Comprehensive benefits package (HMO, paid leaves)

Work-life balance

Qualifications

• 8-10 years of experience in inbound marketing or digital marketing.
• Proven track record of lead generation and conversions.
• Strong writing, editing, and storytelling abilities.

Responsibilities

• Develop comprehensive inbound marketing strategies.
• Design landing pages and conversion funnels.
• Monitor key performance indicators and optimize campaigns.

Skills

Content creation and marketing

SEO

CRM and email marketing platforms

Social media marketing

Project management

Education

Bachelor’s degree in Marketing or related field

Master’s degree in Marketing or related discipline

Tools

Google Analytics

Mailchimp

HubSpot

Job description

About The Beat Asia

TheBEAT.asia is a regional lifestyle publication and B2B venue discovery platform serving the Asia-Pacific market. Our mission is to connect readers and businesses through high-quality content about dining, entertainment, events, and lifestyle experiences, while providing venue partners with powerful marketing tools and audience access through our subscription-based products (Spaces, Dining Passport, and theDinePass awards). We are a fast-growing, entrepreneurial organization seeking passionate marketers to drive awareness and engagement across our digital platforms.

Position Overview

We are seeking a strategic and creative Inbound Marketing Manager to develop and implement comprehensive inbound marketing strategies and lead a team to grow TheBEAT.asia’s regional footprint, B2B partnerships, and subscription products. This role is critical to driving subscriber growth, increasing partner engagement with our Event and Deals, Spaces and Dining Passport products, and establishing TheBEAT.asia as a trusted authority in the regional lifestyle and hospitality sector.

Key Responsibilities

Content Strategy & Creation

• Develop and execute a comprehensive content marketing strategy aligned with business goals, targeting both consumer readers and hospitality/F&B business partners

• Create compelling, high-quality content across multiple formats including blog posts, email newsletters, case studies, guides, industry reports, and social media content that attracts and nurtures target audiences

• Conduct research and develop editorial calendars that address audience pain points, seasonal trends, and business objectives

• Optimize all content for search engines (SEO) including keyword research, on-page optimization, and technical SEO best practices

• Collaborate with design, product, and editorial teams to ensure brand consistency and cohesive storytelling across campaigns

Lead Generation & Conversion Optimization

• Design and optimize landing pages, conversion funnels, and calls-to-action (CTAs) to convert website visitors into qualified leads and paying subscribers

• Develop lead nurture campaigns (email sequences, retargeting, automated workflows) that guide prospects through the buyer's journey

• Implement strategies to improve website conversion rates and reduce friction in the subscriber signup process

• Work closely with the sales team to ensure qualified lead handoff and gather feedback for continuous optimization

Search Engine Optimization (SEO)

• Conduct keyword research to identify high-impact search opportunities for content topics related to dining, events, lifestyle, and venue discovery

• Implement on-page SEO best practices across blog content, landing pages, and website copy

• Monitor organic search performance, analyze rankings, and identify opportunities for improvement

• Build content clusters and develop topic authority in key areas relevant to our audiences

Email & Marketing Automation

• Develop targeted email marketing campaigns (newsletters, promotional campaigns, re-engagement campaigns) for both subscriber and partner audiences

• Segment audiences based on behavior, preferences, and demographics to deliver personalized messaging

• Set up and optimize marketing automation workflows using platforms like Mailchimp or similar tools

• Monitor email performance metrics (open rates, click rates, conversions) and optimize based on data

Social Media Marketing

• Develop and execute social media strategies across key platforms (Instagram, LinkedIn, Facebook, TikTok) that align with audience preferences and business objectives

• Create engaging social content that drives awareness, engagement, and traffic to website/subscription offers

• Manage social media posting schedules, engage with followers, and monitor brand sentiment

• Develop social media campaigns to support product launches, seasonal promotions, and partnerships

Analytics, Reporting & Optimization

• Track, measure, and report on key performance indicators (KPIs) including website traffic, lead generation, conversion rates, subscriber acquisition cost (CAC), and email campaign performance

• Use analytics tools (Google Analytics, CRM data, email platform metrics) to inform decision-making and strategy optimization

• Conduct A/B testing on landing pages, email subject lines, CTAs, and content formats to continuously improve performance

• Prepare monthly/quarterly marketing reports with insights and recommendations for the leadership team

Partnership & Influencer Engagement

• Identify and nurture relationships with relevant food/beverage influencers, lifestyle bloggers, and industry partners who align with our brand values

• Develop affiliate marketing or partnership opportunities to expand reach within the hospitality and lifestyle communities

• Support co-marketing initiatives with restaurant, venue, and event partners

Industry & Market Knowledge

• Stay current with trends in digital marketing, inbound methodology, SEO, and regional hospitality/F&B industry developments

• Monitor competitor activities and marketing strategies to identify opportunities and best practices

• Actively research and propose innovative marketing campaign ideas that differentiate TheBEAT.asia in the market

Required Qualifications

• 8-10 years of experience in inbound marketing, digital marketing, content marketing, or similar roles

• Proven track record of developing and executing successful inbound marketing campaigns that drove measurable results (lead generation, conversions, traffic growth)

• Strong proficiency in content creation and marketing with excellent writing, editing, and storytelling abilities

• Hands-on experience with SEO, including keyword research, on-page optimization, and analytics interpretation

• Proficiency with CRM and email marketing platforms (Mailchimp, HubSpot, Zoho, etc ) and marketing automation

• Experience with Google Analytics and ability to interpret data and act on insights

• Understanding of the inbound marketing methodology and buyer's journey

• Familiarity with content management systems

• Basic social media marketing experience and understanding of platform algorithms

• Strong project management and organizational skills with ability to manage multiple campaigns simultaneously

• Excellent communication and collaboration skills

Preferred Qualifications

• Experience marketing to B2B SaaS or subscription-based platforms

• Experience in the food & beverage, hospitality, or lifestyle media industry

• Familiarity with CRM and email marketing systems

• Experience with landing page builders

• Knowledge of paid advertising (Google Ads, Facebook/Instagram Ads, LinkedIn Ads)

• Experience with marketing workflow automation and lead scoring

• Portfolio of successful inbound marketing campaigns or content pieces

• Basic understanding of conversion rate optimization (CRO

Education Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Mass Communication, Media Studies, or any related field

• Preferred: Master’s degree in Marketing, Digital Marketing, Business Administration, or related discipline

• Certifications in inbound marketing, digital marketing, or related areas are a strong advantage (e.g., HubSpot Inbound Certification, Google Analytics Certification, SEO certifications, Content Marketing certification)

• Additional training in SEO, content strategy, data analytics, CRM systems, or marketing automation platforms is beneficial

Competitive Salary based on experience and skills.

Work Life Balance and Comprehensive benefits package (HMO, paid leaves, etc.)

Hybrid Set up