Head of Marketing

St Trinity | Liviti; Davao del Sur; On-site; PHP 1,000,000 - 1,250,000; Full time

Job summary

A fast-growing property brand in Davao del Sur is seeking a strategic Head of Marketing. This role leads the marketing strategy, drives growth initiatives, and manages a multidisciplinary team. Candidates should have significant experience in property or finance, exceptional leadership skills, and a proven track record in digital marketing. Join us to shape the marketing direction and make a long-term impact.

Benefits

Significant freedom and ownership in initiatives

Opportunity to shape business decisions

Qualifications

• Proven experience as Head of Marketing, Marketing Director, or Senior Marketing Lead.
• Strong background in property, real estate, finance, or a high-growth industry.
• Exceptional skills in content strategy, creative direction, and brand building.

Responsibilities

• Own Liviti’s overall marketing strategy, aligning it with business and revenue goals.
• Build and optimise a full-funnel acquisition strategy across various channels.
• Lead external marketing partners, agencies, and influencers.

Skills

Strategic thinking

Data analysis

Content strategy

Brand building

Leadership

Job description

About the Role
Liviti is looking for a strategic, data-driven, and creative Head of Marketing to lead our brand, growth, and demand-generation efforts across property and wealth segments. You will shape our marketing engine end-to-end—from positioning and content, to performance and partnerships—driving measurable impact across the business.

What You'll Lead

1. Marketing Strategy & Leadership

• Own Liviti’s overall marketing strategy, aligning it with business and revenue goals.

• Lead, mentor, and scale a multidisciplinary marketing team (performance, content, creative, social, brand).

• Drive a clear brand vision and messaging framework across all touchpoints.

2. Growth & Demand Generation

• Build and optimise a full-funnel acquisition strategy across paid social, paid search, retargeting, email, and automation.

• Oversee campaign testing, audiences, conversion paths, and ROI.

• Partner with Sales to ensure marketing initiatives generate high-quality leads and nurture them effectively.

3. Brand & Creative Direction

• Elevate Liviti’s brand with compelling storytelling, strong visual identity, and consistent brand experience.

• Oversee all creative output: video, social content, campaigns, ads, and brand assets.

• Champion UGC-style content production tailored to property and wealth audiences.

4. Content & Social Media

• Own the content strategy for short-form, long-form, and community-building initiatives.

• Ensure consistent publishing across TikTok, Instagram, YouTube, LinkedIn, and email.

• Guide Liviti’s thought leadership, educational content, and value-driven campaigns.

5. Market Insights & Analytics

• Use data to guide decisions: customer insights, market research, campaign analytics.

• Build dashboards for performance tracking: CPL, CPA, ROAS, brand metrics, engagement, etc.

• Identify trends and opportunities within the property, mortgage, and finance ecosystem.

6. Partnerships & PR

• Lead external marketing partners, agencies, creators, and influencers.

• Build PR opportunities to increase Liviti’s visibility across media and industry events.

• Support strategic collaborations with builders, developers, and industry groups.

What We’re Looking For

• Proven experience as Head of Marketing, Marketing Director, or Senior Marketing Lead.

• Strong background in property, real estate, finance, or a high-growth industry.

• Deep understanding of digital acquisition channels and conversion optimisation.

• Exceptional skills in content strategy, creative direction, and brand building.

• Ability to combine high-level strategy with hands‑on execution.

• Strong leadership, communication, and stakeholder management.

Why Join Liviti

• Shape the marketing direction of a fast‑growing property brand.

• Work closely with leadership to influence business decisions and drive long-term impact.

• Lead creative and growth initiatives with significant freedom and ownership.

• Build a team and scale Liviti’s presence across Australia.