Head of Customer Experience

Coins.ph; Philippines; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

Coins, a leading crypto brand in the Philippines, seeks a Head of Customer Experience to define, drive, and scale the enterprise CX vision across the retail user base. You will report to the President and guide the CX organization through transformation, governance, and performance tracking.

Ideal candidates bring extensive fintech/crypto CX leadership, cross-functional influence, and a track record of delivering customer-centric strategies in a regulated environment.

Qualifications

• Extensive experience leading large customer experience or operations teams, including executive oversight.
• Proven ability to drive cross-functional strategic initiatives across business units.
• Experience in fintech, crypto, or financial services with retail users.
• Strong track record of aligning CX strategy with regulatory and business objectives.
• Experience leading AI-enabled customer experience transformation and automation is preferred.
• Adaptable, proactive, and ownership-driven leader.

Responsibilities

• Set the overall Customer Experience vision, strategy, and governance.
• Report directly to the President and oversee CX organization performance.
• Provide direction for Co-Head of CX and align initiatives with long-term goals.
• Lead enterprise-wide CX transformation, planning, and expansion.
• Define priorities and annual roadmaps for CX, and establish governance frameworks.
• Oversee budgeting, resources, and technology investments for scalability.
• Represent CX in executive discussions with regulators and partners.
• Sponsor major customer initiatives and digital journey improvements.

Skills

Executive leadership

Cross-functional

Customer experience

Regulatory compliance

AI-enabled transformation

Change management

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

The Head of Customer Experience (CX) is a pivotal executive leadership role responsible for defining, driving, and scaling the enterprise-wide customer experience vision, strategy, and governance. Reporting directly to the President, this leader will oversee the end-to-end customer journey for users in a fast-paced fintech/crypto landscape.

Key Responsibilities

• Sets the overall Customer Experience vision, strategy, and governance.

• Reports directly to the President.

• Provides strategic leadership and direction for the entire Customer Experience organization.

• Provides strategic direction, governance, and executive oversight to the Co-Head of Customer Experience, ensuring operational initiatives align with the organization's long-term business objectives.

• Spearheads enterprise-wide customer experience transformation, strategic organizational planning, and long-term expansion.

• Establishes the strategic priorities and annual roadmap for the Customer Experience organization.

• Establishes customer experience policies, governance frameworks, and executive-level standards.

• Owns customer experience strategy, organizational performance, and executive reporting.

• Partners with executive leadership to align customer experience initiatives with business objectives.

• Oversees strategic budgeting, resource planning, technology investments, and organizational scalability.

• Represents Customer Experience in executive leadership discussions and with external stakeholders, regulators, and strategic partners.

• Sponsors major customer initiatives, digital transformation, and customer journey optimization.

Qualifications

• Extensive experience of progressive leadership experience in Customer Experience, Customer Operations, Customer Success, or related functions, including executive oversight of large-scale customer organizations.

• Proven executive leadership experience managing senior leaders and driving cross-functional strategic initiatives.

• Must have fintech, crypto or financial services experience dealing with retail users.

• Proven Management and/or relationship management experience at a senior, strategic level role.

• Demonstrated success in leading customer organizations that consistently achieve strategic business objectives, customer experience metrics, and regulatory compliance.

• Experience leading AI-enabled customer experience transformation, automation, or digital customer engagement initiatives is highly preferred.

• Able to adapt and succeed in a changing environment.

• Proactive, and good ownership ability.

Meaningful Collaborations

- The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth -

Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas -

Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.