The Designer plays a key role in translating fashion trends into commercially successful products. You will develop stylish designs for our assigned category/brand, collaborating with the merchandising team to ensure a cohesive brand image and achieve sales targets. Your responsibilities will encompass design, styling, and trend research, with a focus on exceeding customer expectations and maintaining our fashion leadership.
Job Duties and Responsibilities
Design and Trend Research:
- Conduct regular research and collaborate with the Creative Design Head and Merchandise Manager to identify upcoming fashion trends and directions.
- Assist in preparing mood boards and presentations for new collections.
- Translate trends into commercially viable designs that align with the brand identity, target market, pricing strategy, and customer preferences.
- Develop design concepts and prepare technical worksheets for prototypes.
- Participate in sample development and line planning meetings.
Design and Product Development:
- Handle material sourcing, development and review (lab dips, strike offs) in collaboration with his/her superiors.
- Develop designs that are consistent with the image, market and pricing strategies of the brand and in accordance with given guidelines in terms of concept and color direction.
- Prepares product specification sheets to provide detailed product guidelines and specification as basis during the course of production.
- Prepare and update all CAD requirements and specification sheets.
- Ensure accuracy and completeness of technical instructions and other details prior to specs upload.
- Prepare all final artwork requirements of all applied graphics, including sundries.
- Manage all departmental files and samples.
- Perform other functions as required (i.e. brochures, uniforms, look books, assist during pictorials & fashion shows, etc.)
- Assist during fit/sample evaluation sessions as required.
Communication and Collaboration:
- Assist the Creative Design Head and Merchandise Manager during product presentations
- Effectively communicate design decisions and rationale to internal teams.
Additional Responsibilities:
- Manage and maintain departmental files, including specification sheets, artwork, and samples.
- Travel and attend trade shows to identify potential new design inspirations for future seasons.
Qualifications:
- Proven experience as a Designer in the fashion industry.
- Strong understanding of current fashion trends and forecasting.
- Excellent design skills with proficiency in design software (e.g., Adobe Illustrator, Photoshop).
- Ability to translate trends into commercially viable and market-relevant designs.
- Strong eye for detail and a keen sense of style.
- Excellent communication, collaboration, and presentation skills.
- Ability to work independently and as part of a team.