DTC Email Marketing Specialist

My Amazon Guy; Philippines; Remote; PHP 446,000 - 781,000; Full time

Benefits offered by this job

Permanent work-from-home setup

EST-friendly schedule

Professional development opportunities

MAG School access

Job summary

My Amazon Guy is seeking a results-driven Email & SMS Marketing Specialist to manage campaigns for multiple DTC brands in a fully remote role.

You will define cadence, segmentation, and flows in Klaviyo and MailChimp, build automated journeys, test subject lines, and optimize performance with data-driven insights.

This role requires strong copywriting, analytics, and the ability to coordinate with brand and website teams while working EST hours.

Qualifications

• 1+ year of hands-on experience with email/SMS platforms (Klaviyo & MailChimp preferred).
• Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue.
• Strong knowledge of segmentation, A/B testing, and personalization strategies.
• Copywriting and visual direction skills for high-performing email/SMS creatives.
• Familiarity with popup and list-building tools (Justuno, OptiMonk, Privy).
• Analytical mindset with experience in campaign reporting and optimization.
• Ability to manage multiple brands and campaigns simultaneously.
• Highly organized with strong attention to detail and clear, proactive communication.

Responsibilities

• Manage email and SMS marketing performance across Klaviyo and MailChimp for 3–4 DTC brands.
• Define communication cadence, tone, segmentation, and performance targets for each brand’s owned channels.
• Build, test, and optimize automated flows, triggers, and customer segments for lifecycle and retention marketing.
• Use data and customer insights to personalize messaging and drive higher conversions throughout the customer journey.
• Plan and execute 6–12+ monthly campaigns per client, including offer strategy, content coordination, QA, and scheduling.
• Run A/B tests on subject lines, content, and offers to continually improve open rates, CTRs, and conversions.
• Create and manage lead capture strategies (popups, forms, lead magnets) to grow and improve subscriber quality.
• Analyze campaign and flow performance; deliver reports with actionable insights and next steps.
• Optimize funnel performance across engagement, revenue per recipient, and inbox deliverability.
• Collaborate with Brand Strategists, Creative, and Website teams to ensure campaigns align with overall brand strategy.
• Maintain organized campaign calendars and ensure timely, accurate execution.

Skills

Email marketing

SMS marketing

Klaviyo

MailChimp

Lifecycle campaigns

A/B testing

Personalization

Copywriting

Justuno

OptiMonk

Privy

Tools

Justuno

OptiMonk

Privy

Job description

This is a remote position.

Key Responsibilities

• Manage email and SMS marketing performance and strategy across Klaviyo and MailChimp for 3–4 DTC brands (with potential to scale).
• Define communication cadence, tone, segmentation, and performance targets for each brand’s owned channels.
• Build, test, and optimize automated flows, triggers, and customer segments for lifecycle and retention marketing.
• Use data and customer insights to personalize messaging and drive higher conversions throughout the customer journey.
• Plan and execute 6–12+ monthly campaigns per client, including offer strategy, content coordination, QA, and scheduling.
• Run A/B tests on subject lines, content, and offers to continually improve open rates, CTRs, and conversions.
• Create and manage lead capture strategies (popups, forms, lead magnets) to grow and improve subscriber quality.
• Analyze campaign and flow performance; deliver reports with actionable insights and next steps.
• Optimize funnel performance across engagement, revenue per recipient, and inbox deliverability.
• Collaborate with Brand Strategists, Creative, and Website teams to ensure campaigns align with overall brand strategy.
• Maintain organized campaign calendars and ensure timely, accurate execution.

Requirements

• 1+ year of hands-on experience with email/SMS platforms (Klaviyo & MailChimp preferred).
• Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue.
• Strong knowledge of segmentation, A/B testing, and personalization strategies.
• Copywriting and visual direction skills for high-performing email/SMS creatives.
• Familiarity with popup and list-building tools (e.g., Justuno, OptiMonk, Privy).
• Analytical mindset with experience in campaign reporting and optimization.Ability to manage multiple brands and campaigns simultaneously.
• Highly organized with strong attention to detail and clear, proactive communication.

Technical Requirements

• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed
• Camera with at least 1080p resolution

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent work-from-home setup
• Unlimited FREE access to MAG School courses and SOP Library
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement