Digital Marketing Specialist

Kaertech Electronic Philippines, Incorporated; Laguna; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading electronic company in the Philippines is seeking a Digital Marketing Specialist to develop and implement online marketing strategies. Responsibilities include managing digital campaigns, overseeing social media, and analyzing performance metrics to generate sales and leads. Successful candidates will have a degree in Marketing or a related field and at least 2 years of experience in the industry. This position offers the opportunity to work in a dynamic environment with a focus on digital engagement.

Qualifications

• Graduate with a degree in Marketing, Business, Communication, or a related field.
• At least 2 years of experience in a related field.
• Proficiency in social media marketing and online marketing strategies.
• Strong skills in digital marketing and web analytics.
• Excellent written and verbal communication skills.
• Ability to analyze data to enhance campaign performance.
• Familiarity with video and photo editing software.
• Detail-oriented with strong problem-solving skills.

Responsibilities

• Manage and execute digital marketing campaigns and oversee social media strategies.
• Analyze web performance metrics and prepare sales reports.
• Create and implement online marketing initiatives.
• Maintain good relationships and provide excellent customer service to clients.
• Participate in the implementation of marketing programs across various digital channels.
• Conduct market research to identify new marketing opportunities.

Skills

Social media marketing

Digital marketing strategies

Web analytics

SEO

Excellent communication skills

Data analysis

Video editing

Photo editing

Attention to detail

Problem-solving abilities

Education

Bachelor's Degree in Marketing, Business, Communication or related course

Job description

Job Summary:

The Digital Marketing Specialist is responsible for developing, implementing, and optimizing online marketing strategies that increase brand awareness, management online and social media platforms, and generate leads or sales. They work across digital channels such as search, social media, email, display, and content platforms to achieve measurable business goals.

Duties & Responsibilities:

• Responsible for managing and executing digital marketing campaigns, overseeing social media strategies and e-commerce platforms,
• Analyzes web performances metrics and prepares sales reports,
• Creates and implements online marketing initiatives,
• Has the product knowledge and provides excellent customer service,
• Identifies and networks prospective customers,
• Maintains good relationship and aftermarket service to existing clients,
• Participates in the implementation of marketing programs such as email, social media or digital campaigns, events, and product brochures,
• Maintains and develops Sales and Marketing collateral
• Collaborates with other internal teams to develop and monitor strategic marketing initiatives,
• Analyzes and reports on the effectiveness of marketing programs and campaigns,
• Conducts market research and studies trends to identify new marketing opportunities and
• Performs other duties that may be assigned from time to time.

Qualifications:

• Graduate of Bachelor’s Degree in Marketing, Business, Communication or any related course.
• With at least 2 years related work experience in the same industry
• Proficient in social media marketing and online marketing strategies
• Strong expertise in digital marketing and web analytics tools , reports and SEO
• Excellent written and verbal communication/presentation skills
• Ability to analyze data to improve campaign performance
• With knowledge in video and photo editing software as well as full understanding on social media platforms
• Attention to detail and strong problem-solving abilities