Digital Marketing Manager

Selectvirtual; Philippines; Remote; PHP 400,000 - 600,000; Full time

Job summary

A leading digital marketing firm is seeking a Digital Marketing Specialist to scale marketing initiatives and drive consistent lead generation. This fully remote role emphasizes the use of AI tools and data-driven strategies. The ideal candidate will have a minimum of 3 years of experience in digital marketing, with strengths in email marketing, SEO, and analytics. Join us to optimize our advertising performance and enhance our market presence.

Qualifications

• Minimum 3+ years of experience in digital marketing.
• Experience with AI tools is highly preferred.
• Strong analytical skills to measure and analyze performance.

Responsibilities

• Research advertising trends and consumer behavior.
• Conduct competitive research on pricing and positioning.
• Develop and optimize email marketing campaigns.
• Monitor social media metrics and analytics.

Skills

Digital Marketing Experience

AI Tools Proficiency

Data-Driven Marketing Strategies

Email Marketing

SEO Optimization

Marketing Analytics

Tools

Mailchimp

Google Analytics

Job description

Digital Marketing Specialist
Location:Fully Remote
Experience Required: Minimum 3+ years
AI Experience: Highly preferred
Salary: Depends on experience

About the Role

We are looking for a results-driven Digital Marketing Specialist who can help scale our marketing initiatives, drive consistent lead generation, and optimize advertising performance. The ideal candidate has strong digital marketing experience, is comfortable working with AI tools, and can develop effective, data-driven marketing strategies.

Duties and Responsibilities

• Research advertising trends and consumer behavior
• Conduct competitive research on pricing, products, and positioning
• Decide on strategic placement and channels for ads
• Determine what content will effectively reach and convert customers
• Develop ongoing content projects and lead magnets
• Create and distribute monthly newsletters via Mailchimp (or similar tools)
• Publish and manage digital marketing content across platforms
• Implement and optimize email marketing campaigns
• Measure and analyze digital traffic performance
• Monitor social media metrics and Google Analytics
• Optimize paid ad campaigns using SEO and related tools
• Report campaign performance, growth, and analytics to the CEO
• Scale digital campaigns to maximize ROI
• Monitor project timelines and budgets
• Conduct market research to support campaign direction
• Brainstorm, design, and execute experiments and conversion tests