Digital Marketing Lead

Brightline Micro Service Foundation; Quezon City; On-site; PHP 400,000 - 600,000; Full time

Job summary

A community-focused organization in Quezon City is seeking a digital marketing specialist to develop strategies aimed at lead generation for personal unsecured loans and emergency loan products. The ideal candidate will have experience with Google Ads and social media marketing, along with analytical skills to optimize campaigns based on performance metrics. This role offers opportunities to collaborate with various teams and stay updated on industry trends.

Qualifications

• Proven experience in digital marketing, especially in lead generation.
• Familiarity with Google Ads and social media campaign management.
• Analytical skills to assess campaign performance.

Responsibilities

• Develop and execute digital marketing strategies for personal loan products.
• Manage Instagram ad campaigns targeting potential customers.
• Analyze campaign performance using Google Analytics.

Skills

Digital marketing strategies

Google Ads

SEO

Social media optimization

Performance marketing

Tools

Google Analytics

Job description

Roles and Responsibilities

• Develop and execute digital marketing strategies to drive lead generation for personal unsecured loan, emergency loan products through Google Ads, SEO, social media optimization, and performance marketing.
• Manage Instagram ads campaigns to target potential customers across various demographics.
• Analyze campaign performance using Google Analytics and provide insights to optimize future marketing efforts.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Stay up-to-date with industry trends and best practices in digital marketing.