Data-Driven Marketing Operations Specialist (Marketo)

8x8; Philippines; Hybrid; PHP 400,000 - 650,000; Full time

Job summary

8x8 seeks a Marketing Operations Specialist to drive data-driven marketing initiatives and ROI across campaigns. You will design, develop and manage Marketo integrations with Salesforce and other apps, ensure data hygiene, and translate performance into actionable strategy for cross-functional teams.

You will report on metrics, optimize campaigns, manage lead flow, and collaborate with global marketing to improve efficiency and impact in a fast-paced environment.

Qualifications

• Proven experience leveraging AI-enabled tools to enhance efficiency, problem-solving, and collaboration.
• Strong experience in marketing operations or similar role.
• Advanced Marketo proficiency with campaign execution, nurture programs, audience segmentation, tokens, lead scoring and more.
• Knowledge of database architecture, advanced Excel, data visualization.
• Working knowledge of Salesforce lead/contact/campaign objects and as an integrated CRM platform.
• Knowledge about email compliance (CAN-SPAM, GDPR, CASL).

Responsibilities

• Build, test, optimize and execute incoming marketing campaign requests across all business verticals and segments, including email, nurture, digital, event and operational, etc.
• Implement marketing automation paths based on campaign workflows and/or internal processes, that will facilitate the efficient/scalable execution of our day-to-day marketing campaigns; ensure workflows and Salesforce campaigns are set up properly for effective attribution and reporting
• Assist with the lead management process which includes capturing, qualifying and passing leads to sales teams for action
• Assist with the management and maintenance of the marketing database in accordance with data protection laws, and in collaboration with global marketing teams
• Set, interpret, and share campaign metrics with the team, translating the data into simplified Insights
• Manage an email campaign calendar to prevent overlap of campaigns, monitor email frequency for each target audience, and set expectations for stakeholders across marketing, sales, and product
• Process contact/company list uploads into our database while ensuring proper data quality and attribution
• Build strong relationships with campaign managers, content marketing, and sales development. Maintain clear and coherent communication, both verbal and written, to understand campaign requests and share results with stakeholders

Skills

AI-enabled tools

Marketing operations

Marketo proficiency

Salesforce familiarity

Data visualization

Tools

Marketo

Salesforce

Excel

Job description

8x8 seeks a Marketing Operations Specialist to drive data-driven marketing initiatives and ROI across campaigns. You will design, develop and manage Marketo integrations with Salesforce and other apps, ensure data hygiene, and translate performance into actionable strategy for cross-functional teams.

You will report on metrics, optimize campaigns, manage lead flow, and collaborate with global marketing to improve efficiency and impact in a fast-paced environment.