Copywriter

Maker Lab; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Maker Lab is seeking an experienced Copywriter to partner with multiple departments and craft compelling written campaigns that connect with diverse audiences. You will be a brand voice ambassador, delivering end-to-end copy across social, websites, and print while maintaining consistency with agency standards.

With 6+ years in crafting impactful campaigns, you’ll shape messaging, scripts, and content for various mediums in a fast-paced environment, collaborating closely with internal teams and

Qualifications

• At least 6+ years of experience crafting written campaigns across channels.
• Strong portfolio showing ability to create compelling content for multiple touchpoints.
• Understanding of brand voice and consistency with creative boundaries.
• Excellent communication and presentation skills in English.
• Collaborative spirit with cross-functional teams and external partners.
• Solid project management, timelines and deliverables handling.

Responsibilities

• Brainstorm and drive campaign ideation across departments to develop strategies.
• Create campaign concepts and copy aligned with brand voice and tone.
• Collaborate with marketing to maintain consistent messaging across touchpoints.
• Develop and execute written content for campaigns per marketing plans.
• Translate objectives into effective messaging for diverse audiences.
• Produce copy for digital and offline media, including social, websites, and print.
• Support agencies with campaign messaging and content as needed.
• Ensure quality control of partner brand content per guidelines.
• Manage project timelines and collect feedback from teams.
• Identify risks and mitigate issues to ensure campaign success.

Skills

Copywriting

Campaign ideation

Brand voice

Communication

Project management

Cross-functional

English proficiency

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary

As a Copywriter, you'll partner across a wide range of departments, ideating and crafting compelling written campaigns that connect with our diverse audience. You're a creative problem solver, a brand voice visionary, and a master of end-to-end execution, ensuring our verbal identity shines across multiple touchpoints.

Role

• Partner with creatives to brainstorm and drive dynamic campaign ideation, developing innovative communication strategies through compelling copy.
• Craft campaign concepts to life with clear, compelling written content, ensuring alignment with brand voice and tone, while pushing creative boundaries.
• Collaborate with marketing and other teams to shape and maintain brand voice and messaging, ensuring consistency across multiple touchpoints.
• Develop and execute campaign ideation of projects according to marketing plans, focusing on written content.
• Collaborate with internal and external stakeholders to understand campaign objectives and requirements, translating them into effective copy.
• Execute internally led projects, including the development of key messaging, scripts, and written content for various mediums.
• Assist agencies with the execution and development of key campaign messaging and written content.
• Craft copy for digital and offline mediums, including social media, website content, and print materials.
• Assist with quality control of partner brand written content to ensure adherence to brand voice guidelines.
• Manage project timelines and deliverables independently, gathering feedback from cross-functional teams.
• Anticipate and mitigate risks to ensure successful campaign execution through effective written communication.
• Ideate and execute ideas from beginning to end in a fast-paced working environment.

You

• At least 6+ years of experience in crafting impactful written campaigns, ideally within a hyper-growth environment.
• A sharp-eyed, detail-oriented portfolio showcasing your ability to create compelling written content across various platforms.
• A keen understanding of brand voice and the ability to maintain consistency while pushing creative boundaries, acting as a true brand voice ambassador.
• Exceptional communication and presentation skills, with the ability to articulate written concepts clearly and persuasively.
• Collaborative spirit, with the ability to work effectively with cross-functional teams and external agencies.
• Strong project management skills, with the ability to manage timelines and deliverables independently.
• Ability to thrive in a dynamic, fast-paced environment, bringing fresh and innovative written ideas.
• Experience in crafting copy for digital and offline mediums across multiple touchpoints.
• Your commitment will be to delivering work of the highest quality while working with team members to constantly develop new ideas and ensure consistency by building frameworks and guidelines.
• Exceptional verbal and written English communication and presentation skills.

Contract Type: 12 months Fixed Term Contract

By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.