Content Planning Assistant Manager

Sonymusicentertainment; Hinoba-an; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Inclusive, global community

Modern office environment

Professional growth opportunities

Job summary

Sony Music Entertainment is seeking a hybrid Content Production & Marketing professional to design and execute song promotion strategies, manage end-to-end projects, and coordinate cross‑team resources for growing campaigns.

You will lead release planning, partner liaison, and performance tracking across platforms, with a focus on data-driven content and creative storytelling to fuel commercial growth.

Qualifications

• Strong content planning ability aligned with market trends.
• Experience managing multiple music projects with timely delivery.
• 3–5 years in the music industry with production and marketing experience.
• Familiar with promotion logic of major platforms (e.g., QQ Music, NetEase, Douyin).

Responsibilities

• Conduct competitive research on music trends and platforms.
• Propose and pitch new content projects using data insights.
• Scout songwriters, producers, and artists for projects.
• Quality control of mixes, masters, and deliverables.
• Develop release strategies and marketing plans with hooks and storytelling.
• Oversee timelines, deliverables, and budgets.
• Ensure rights management and clearances for co-produced content.
• Monitor KPIs such as streams, revenue, and ROI.
• Collaborate across teams to scale projects.

Skills

Content planning

Project management

Cross-department communication

A&R

Marketing strategy

Education

Bachelor’s degree in music, communications, or marketing

Job description

This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:

• Conduct competitive research on trends in music genres, platforms, and consumption behaviour
• Propose and pitch new content projects based on data insights and market trends
• Scout songwriters, producers, and artists for projects
• Quality control of mixes, masters, and final deliverables
• Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
• Oversee timelines, deliverables, and budgets for content projects
• Ensure proper rights management and clearances for co-produced content
• Monitor KPIs (streams, revenue, ROI)
• Any other responsibilities or works to be assigned by the manager or the Company

Who you are:

Must-Have Requirements

• Strong content planning ability, capable of keenly discovering valuable content in line with market trends;
• Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills
• Bachelor’s degree or above, preferably in music, communication, marketing, or related fields;
• 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms;
• Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs;
• Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou, Bilibili, etc.);

Preferred Qualifications

• Possess resources in artists/producers, able to integrate industry resources to promote project realization;
• Have a deep understanding of specific music styles (such as rap, folk, pop, etc.);
• Previously worked for record companies, hot song labels, or music platform content studios.

What we give you:

• You join an inclusive,collaborativeand global community where youhave the opportunity tofuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• We invest in your professional growth & development

Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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