Content Coordinator – Consumer Conversation StarterWedded Wonderland**
ROLE PURPOSE
The Content Coordinator (Trial) is responsible for driving daily B2B2C content engagement across Wedded Wonderland’s consumer ecosystem. This role centres on sparking conversations, creating high‑performing content, and building momentum with brides‑to‑be, couples planning luxury cultural/destination weddings, and our wider audience. This is a hands‑on creative and editorial role designed to test speed, initiative, cultural awareness, and the ability to plug into the Wedded Wonderland brand voice immediately.
KEY OBJECTIVE
- Demonstrate ability to generate daily high‑engagement content for Wedded Wonderland’s consumer platforms.
- Proactively start relevant conversations for brides + couples across social channels.
- Show initiative in idea generation, rapid content creation, copywriting, and staying on top of real‑time wedding trends.
- Integrate seamlessly with the team (Polina, Yash, Nadia, Stephen, etc.) and adapt to Wedded Wonderland’s fast, viral editorial style.
RESPONSIBILITIES
1. Daily Content Creation (Consumer)
- Produce 3–5 daily content pieces for Instagram (feed, Reels, carousels), TikTok, Facebook, Pinterest, and Stories.
- Identify viral opportunities using Wedded Wonderland’s 5 R’s: Reshare, Recount, Review, Repurpose, Remix.
- Use existing brand templates and develop quick‑turn formats that fit WW’s luxury, cultural, destination wedding voice.
2. Conversation Starting & Community Insight
- Generate conversation‑starter posts daily tailored to brides and couples:
- dilemmas
- questions
- “unpopular opinions”
- planning frustrations
- viral wedding commentary
- trends and news reaction
- Engage with comments and track trending consumer pain points.
3. Trend Scanning & Story Angles
- Monitor TikTok, Instagram, Pinterest and global wedding media for:
- breaking news
- celebrity wedding moments
- micro trends
- cultural/global wedding shifts
- Pitch daily ideas to the Content Director for rapid execution.
4. Copywriting
- Write engaging, scroll‑stopping copy for:
- Carousels
- Stories
- TikTok captions
- Headlines
- Website article intros (support for Yash)
- Maintain WW’s consumer tone: warm, fun, inclusive, luxury‑aspirational, culture‑aware.
5. Coordination With Team
- Work closely with:
- Polina (content posting + editing)
- Stephen (creative direction when required)
- Yash (website content integration)
- Nadia & Layal (concierge insight + trending bride pain points)
- Ensure content is aligned across platforms and supports concierge and data capture initiatives.
6. Support for Consumer Campaigns
- Assist in daily rollout of:
- Guides
- E‑magazines
- Live editorial moments
- Contest/giveaway amplification
- Destination content (microsites, real weddings)
- Share platform insights to help refine content strategy.
Requirements
KEY SKILLS & ATTRIBUTES
- Strong understanding of social media culture, especially TikTok + IG.
- Ability to write fast, accurate, and compelling copy.
- Experience in content creation and using tools like Canva, CapCut, Instagram Reels editing.
- Intuitive insight into women’s lifestyle, weddings, and social conversations.
- Highly proactive; thrives in fast‑paced environments.
- Excellent cultural sensitivity and awareness of global wedding nuances.
- Strong visual taste aligned with luxury lifestyle brands.
Benefits
SUCCESS LOOKS LIKE
- By the end of 4 weeks, will have shown:
- A strong instinct for high‑performing consumer content.
- Ability to spark daily conversations and audience engagement.
- Speed and consistency in creating content aligned with Wedded Wonderland’s brand.
- Contribution to viral moments, trend‑led content, and editorial angles.
- Integration into the content team with strong initiative and ownership.