Brand Communications Specialist - Philippines

Anker In; Manila; Hybrid; PHP 360,000 - 540,000; Full time

Job summary

Anker In in Manila is seeking a Brand Communications Specialist to shape brand narrative, plan campaigns, and translate brand value into compelling content.

You will leverage AI tools for copywriting, asset creation, and multilingual localization, support social media, KOL partnerships, and media relations, gaining end-to-end exposure to global brand programs.

This role offers mentorship in AI-driven marketing and a chance to contribute to real-world campaigns across channels.

Qualifications

• Class of 2027; bachelor’s degree or above in communications, advertising, Chinese, languages, psychology, sociology, or related fields.
• Experience in campus media, content creation, student club publicity, or brand projects with demonstrated copywriting or campaign planning ability.
• Sharp eye for brand insight: grasp tonality, emotions, cultural trends, and ensure communications speak to users.
• Genuine passion for content creation: love for words, storytelling, translating product value into brand content.
• Drive for AI exploration: familiarity with AI tools such as ChatGPT, Midjourney, and Runway; integrate AI into content workflow.
• Exposure to real global brand projects and opportunity to plan and execute impactful campaigns.
• One-on-one mentorship to grasp brand marketing and content creation methodologies in the AI era.

Responsibilities

• Contribute to brand content and creative planning, including brand campaign ideation and brand narrative planning.
• Leverage AI tools for copywriting, visual asset generation, and multilingual content localization to improve efficiency.
• Support social media operations, KOL partnerships, and channel communications, gaining exposure to end‑to‑end communications management.
• Support media relations maintenance, PR campaign planning, public sentiment monitoring, and crisis management.

Skills

Copywriting

Campaign planning

Brand storytelling

Multilingual content localization

AI tools familiarity

Social media management

KOL partnerships

Media relations

Education

Bachelor’s degree or higher

Tools

ChatGPT

Midjourney

Runway

Job description

Brand Communications Specialist - Philippines

Your role

"Candidates must hold a valid work visa for the country/region where the position is located.You will:1. Contribute to brand content and creative planning, including brand campaign ideation and brand narrative planning, learning how to translate brand value into compelling content.2. Leverage AI tools for copywriting, visual asset generation, and multilingual content localization to improve content production efficiency.3. Support social media operations, KOL partnerships, and channel communications, gaining exposure to end-to-end communications management.4. Support media relations maintenance, PR campaign planning, public sentiment monitoring, and crisis management, building hands-on understanding of brand public relations."

Your role

"Candidates must hold a valid work visa for the country/region where the position is located.You will:1. Contribute to brand content and creative planning, including brand campaign ideation and brand narrative planning, learning how to translate brand value into compelling content.2. Leverage AI tools for copywriting, visual asset generation, and multilingual content localization to improve content production efficiency.3. Support social media operations, KOL partnerships, and channel communications, gaining exposure to end-to-end communications management.4. Support media relations maintenance, PR campaign planning, public sentiment monitoring, and crisis management, building hands-on understanding of brand public relations."

What do we expect

"1. Class of 2027, bachelor's degree or above; backgrounds in communications, advertising, Chinese, foreign languages, psychology, sociology, and related fields are all welcome.2. Experience in campus media, content creation, student club publicity, or brand projects, with demonstrated copywriting or campaign planning ability.3. A sharp eye for brand insight: the ability to quickly grasp brand tonality, keenly capture user emotions and cultural trends, and ensure every piece of communication truly speaks to users.4. A genuine passion for content creation: a love for words and creativity, the ability to move people through storytelling, and skill in translating complex product value into clear, resonant brand content.5. A drive for AI exploration: familiarity with AI creation tools such as ChatGPT, Midjourney, and Runway, and the ability to integrate AI into the content production workflow to accelerate creative output without compromising quality.6. Exposure to real global brand projects and the opportunity to plan and execute impactful campaigns.7. One-on-one mentorship to quickly grasp the essence of brand marketing and content creation methodologies in the AI era."

What do we expect

"1. Class of 2027, bachelor's degree or above; backgrounds in communications, advertising, Chinese, foreign languages, psychology, sociology, and related fields are all welcome.2. Experience in campus media, content creation, student club publicity, or brand projects, with demonstrated copywriting or campaign planning ability.3. A sharp eye for brand insight: the ability to quickly grasp brand tonality, keenly capture user emotions and cultural trends, and ensure every piece of communication truly speaks to users.4. A genuine passion for content creation: a love for words and creativity, the ability to move people through storytelling, and skill in translating complex product value into clear, resonant brand content.5. A drive for AI exploration: familiarity with AI creation tools such as ChatGPT, Midjourney, and Runway, and the ability to integrate AI into the content production workflow to accelerate creative output without compromising quality.6. Exposure to real global brand projects and the opportunity to plan and execute impactful campaigns.7. One-on-one mentorship to quickly grasp the essence of brand marketing and content creation methodologies in the AI era."