Brand Activation & Events Specialist

Maxicare Healthcare Corporation; Philippines; On-site; PHP 360,000 - 480,000; Full time

Job summary

Maxicare Healthcare Corporation seeks an Events & Trade Marketing Officer to manage activations, sponsorships, and trade marketing programs from planning to post-activity review. You will coordinate with internal teams and external partners to ensure brand consistency across clinics and partners.

The role requires hands-on event management, strong project coordination, and the ability to work weekends or outside regular hours when events demand.

Qualifications

• Bachelor's degree in Marketing, Communications, Events Management, Business Administration, or a related field.
• 2–3 years of experience in events, trade marketing, brand activations, retail marketing, or a related role.
• Experience managing suppliers, budgets, logistics, and on-ground execution.
• Strong project management, coordination, communication, and negotiation skills.
• Detail-oriented, resourceful, and capable of managing multiple projects simultaneously.
• Comfortable working on-site, during weekends, or beyond regular office hours when required by events.
• Proficient in Microsoft Office or Google Workspace; familiarity with project management and reporting tools is an advantage.

Responsibilities

• Events and Activations: Manage assigned events such as product launches, conferences, townhalls, wellness activities, sponsorships, partner engagements, and community activations.
• Develop project timelines, work plans, budgets, and logistical requirements.
• Coordinate event venues, suppliers, agencies, production teams, and internal stakeholders.
• Supervise on-site setup, program execution, manpower, and dismantling.
• Prepare post-event reports, documentation, budget reconciliation, and recommendations.
• Trade Marketing Execution: Implement trade marketing programs designed to increase brand visibility, customer engagement, lead generation, and conversion.
• Coordinate the production and deployment of booths, point-of-sale materials, merchandising assets, directional signage, and other campaign materials.
• Support localized marketing programs for Maxicare Clinics, corporate accounts, retail partners, and other distribution channels.
• Work with Sales, Business Development, Clinic Operations, and other teams to address market and channel requirements.
• Project and Vendor Management: Manage project schedules, deliverables, approvals, and budgets for assigned activities.
• Coordinate supplier sourcing, quotations, procurement requirements, contracts, and payment documentation.
• Monitor supplier performance and ensure deliverables meet agreed specifications, timelines, and brand standards.
• Identify operational risks and recommend solutions to keep projects on track.
• Brand Experience and Compliance: Ensure that all events and trade materials follow the Maxicare Group’s brand guidelines.
• Help deliver a consistent and positive customer experience across all on-ground activities.
• Coordinate necessary internal approvals, permits, and compliance requirements.
• Performance Monitoring: Track attendance, leads, inquiries, conversions, engagement, and other relevant activity metrics.
• Consolidate field feedback and identify opportunities to improve future programs.
• Support the evaluation of campaign effectiveness and return on investment.

Skills

Project management

Coordination

Communication

Negotiation

Attention to detail

Multitasking

On-site event experience

Education

Bachelor’s degree in Marketing, Communications, Events Management, Business Administration, or a related field

Tools

Microsoft Office

Google Workspace

Job description

Maxicare Healthcare Corporation seeks an Events & Trade Marketing Officer to manage activations, sponsorships, and trade marketing programs from planning to post-activity review. You will coordinate with internal teams and external partners to ensure brand consistency across clinics and partners.

The role requires hands-on event management, strong project coordination, and the ability to work weekends or outside regular hours when events demand.