Bakery Marketing Lead: Brand Growth & Campaigns

Aickman and Greene; Pasig; On-site; PHP 400,000 - 600,000; Full time

Job summary

A local bakery/pastry business is seeking a Marketing Manager responsible for developing and executing marketing strategies to enhance brand visibility and drive sales. The ideal candidate has 3-5 years of experience in marketing, particularly in F&B or lifestyle sectors, and a strong foundation in digital marketing and campaign management. This role involves collaboration with various departments to ensure marketing initiatives align with business goals.

Qualifications

• Minimum of 3–5 years of experience in marketing, preferably in F&B or lifestyle brands.
• Strong background in digital marketing and social media strategy.
• Experience with market research and consumer insights.

Responsibilities

• Develop and implement strategic marketing plans.
• Lead product and seasonal campaign planning.
• Oversee digital marketing activities including social media management.
• Collaborate with Product Development for new product launches.
• Manage the company’s brand identity ensuring consistency.

Skills

Digital marketing

Campaign management

Creative thinking

Project management

Strong communication

Analytical skills

Education

Bachelor’s degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

Job description

A local bakery/pastry business is seeking a Marketing Manager responsible for developing and executing marketing strategies to enhance brand visibility and drive sales. The ideal candidate has 3-5 years of experience in marketing, particularly in F&B or lifestyle sectors, and a strong foundation in digital marketing and campaign management. This role involves collaboration with various departments to ensure marketing initiatives align with business goals.