Associate Media Director

PUBLICIS MANILA, INC.; Manila; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Publicis Manila, Inc. is seeking an Associate Media Director to lead day-to-day media team activities, provide strategic direction for media plans and buys, and manage client relationships.

The role oversees a team of supervisors and planners, ensuring effective use of talent and delivery of integrated media campaigns across brands. The position involves steering cross-functional collaboration, translating strategy into actionable plans, and maintaining strong knowledge of client business

Qualifications

• Lead multiple accounts across integrated media strategy, planning and buying.
• Develop comms plans and objectives aligned with marketing direction and brand goals.
• Direct core planning team to develop media channels knowledge and applications for client strategies.

Responsibilities

• Lead multiple accounts across integrated media strategy, planning and buying.
• Work alongside internal strategy team to develop comms plans and objectives to align with the client's marketing direction and brand goals.
• Translate strategy into an approved, award-worthy media plan.
• Direct core planning team to help fuel their learning and advancement, mentoring supervisors and planners.
• Maintain thorough client relationships, understanding client business issues and market context.
• Report to a Media Director, flagging concerns as needed.
• Manage team of supervisors/planners across multiple accounts and collaborate with cross-functional teams.
• Monitor campaign timelines, approvals, insertions, pacing, and adjustments; oversee creation and maintenance of IOs and placements.

Job description

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on our clients.

Overview

The Associate Media Director acts as the day-to-day media team lead, providing leadership, strategic direction and input for media plans and buys. The AMD also serves as a brand and account lead, interacting with the client on a regular basis and helping to manage client and creative team relationships. The position manages a team of reports including supervisors and planners. Alongside running the account, the AMD delegates plan and campaign management responsibilities to ensure the most effective use of team talent.

Responsibilities

Essential Functions

• Lead multiple accounts across integrated media strategy, planning and buying
• Work alongside internal strategy team to develop comms plans and objectives to align with the client's marketing direction and brand goals
• Translate that strategy into an approved, award-worthy media plan
• Responsible for directing the core planning team to help fuel their learning and advancement. Lead by example to ensure they understand various media channels, and their applications against client strategies and goals.
• Maintains thorough, up-to-date client relationships, including knowledge of client's business (market share, business priorities, key competitor strategies, etc.). Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Report into a Media Director or AOR Media Director, keeping them abreast of day-to-day status and flagging and elevating any concerns.
• Manage team of supervisors / planners / assistant planners across multiple accounts
• Collaborate closely with cross-functional teams

Campaign Execution & Maintenance

• Monitors campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
• Responsible for overseeing creation and maintenance of insertion orders and placement of advertising with media vehicles.
• Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
• Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.
• Maintain the workload of the team across multiple brands, delegating tasks and monitoring individual responsibilities to ensure the most effective use of individual and team skills. Mentor and delegate to Supervisor and Media Planners to grow their knowledge base and expand individual management skills.

Additional information

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.