Associate Director - E-Commerce Planning

WPP Media; Manila; Hybrid; PHP 1,000,000 - 1,500,000; Full time

Job summary

A leading global media agency in Metro Manila is seeking an Associate Director for E-Commerce Planning to oversee campaign strategies and performance analytics. The role involves working closely with various internal teams to ensure KPIs are met and developing plans for paid eCommerce and social commerce initiatives. The ideal candidate should have strong data analysis skills, experience in campaign management, and a collaborative spirit. The agency offers a hybrid working arrangement and a range of employee benefits.

Benefits

Competitive medical insurance

Paid time off

Vision and dental plans

Employee mental health awareness days

Qualifications

• Experience in managing e-commerce campaigns, preferably in a leading role.
• Strong analytical skills to drive performance insights.
• Ability to develop and implement marketing strategies.

Responsibilities

• Develop and execute eCommerce campaign strategies.
• Analyze trends and optimize marketing performance.
• Collaborate with teams for effective content planning.

Skills

Campaign management

Data analysis

SEO optimization

Social media strategy

Collaboration

Tools

BI tools

E-commerce platforms

Job description

Associate Director - E-Commerce Planning

Manila, Philippines

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

General Description

As Associate Director – E-Commerce Planning, you will work closely with the E-Commerce Planning and Activation, Affiliate, and Livestream teams to ensure operational excellence in Commerce campaigns (i.e. Lazada, Shopee and TikTok)) with a strong focus on ensuring KPIs (Traffic, GMV, ROAS) are met.

Duties and Responsibilities

• Paid eCommerce On-Platform Search and Marketplace Strategy and Management:
  • Develop and execute campaign structure and strategy, targeting tactics, and cadence for reporting, performance reviews and forward planning.
  • Test new ad copy and landing pages on an evergreen basis to improve ad relevancy, visibility and sales opportunity.
  • Constantly look for ways to improve our targeting, bidding logic, and budget allocation.
  • Conduct search campaign optimization tasks throughout the campaign life-cycle (keyword mining and targeting optimizations, bidding, A/B tests etc.)
  • Determine areas for improved optimization and communicate required actions across the business to drive implementation.
  • Support eCommerce Planning team in SEO improvement projects, and PV sufficiency workstreams
• Social Commerce (Livestream and Affiliate Marketing) Practice Lead:
  • Develop and implement a comprehensive social commerce strategy for Shopee and TikTok Shop &/or Affiliate, focusing on driving sales, increasing brand awareness, and engaging with our target audience.
  • Provide guidance so Livestream and Affiliates team on day to day operations with focus on achieving the KPIs (GMV, Traffic)
• Performance Analysis and Optimization:
  • Analyze data to identify trends, opportunities, and areas for improvement, adjusting campaigns accordingly to maximize performance.
  • Prepare regular performance reports and present key findings and insights to stakeholders.
  • Daily monitoring and analysis of all advertising campaigns including, but not limited to revenue, campaign performance, click and conversion rates, ROAS, daily ad spend.
  • Aggregate data across brands & multiple different reporting systems; partner with data lead for reporting automation via BI tools.
• Collaborate with cross-functional teams internally & externally within GroupM, including media planning, e-commerce, and product solutions, to create compelling and engaging content plans that resonate with our audience and drive sales.
• Build and nurture strong relationships with platform partners to stay informed about new features, best practices, and promotional opportunities.
• Communicate effectively with internal and external stakeholders, providing clear updates, insights, and recommendations.
• Develop best practices/recommendations

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.