Assistant Marketing Manager

McKupler Inc.; Davao City; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading company in trade marketing seeks an Assistant Marketing Manager to develop and execute marketing strategies. This role involves liaison between sales and marketing teams, managing trade budgets, and supervising Field Marketing Coordinators. Candidates should have 5 years of marketing experience and 2 years in a supervisory role. Join us in driving impactful marketing initiatives in Davao City.

Qualifications

• 5 years of marketing experience in Trade Marketing or related fields.
• 2 years of supervisory experience is required.
• Experience in content development and media placements is preferred.

Responsibilities

• Develop and execute trade marketing strategies aligned with brand strategy.
• Act as the key liaison officer between Sales and Marketing departments.
• Maintain and develop strong customer relationships.

Skills

Trade marketing strategies

Customer relationship management

Market research

Supervisory skills

Education

BS/BA in Marketing or Business Administration

Job description

The Assistant Marketing Manager is responsible for developing and executing marketing programs and initiatives to achieve business objectives. The role supports brand and sales alignment by leading trade marketing strategies, customer programs, and on‑ground execution.

He/She will act as the key liaison between the Sales and Marketing teams, ensuring consistent implementation of brand strategy across trade channels. The role also involves supervising Field Marketing Coordinators (FMCs), managing trade budgets, and maintaining strong customer and partner relationships.

Duties and Responsibilities

1. Develop and execute trade marketing strategies aligned with the overall brand strategy, including but not limited to merchandising, promotions, and trade events.
2. Act as the key liaison officer between the Sales and Marketing departments to ensure synchronized programs and initiatives.
3. Maintain and develop good customer relationships, addressing marketing and trade requirements.
4. Cultivate programs that drive product sell‑in and ensure continuous sell‑out support.
5. Plan and execute marketing activities and events to expand brand reach and generate leads.
6. Research, scan, and monitor market conditions, competition, and emerging trends to support marketing and sales decisions.
7. Evaluate and endorse Marketing Scorecards and KPIs for Trade Programs.
8. Plan and execute webinars, training sessions, and engagement activities for trade partners.
9. Support B2B and Marine marketing initiatives.
10. Ensure all marketing activities are implemented within the approved budget and deliver measurable returns.
11. Supervise and guide Field Marketing Coordinators (FMCs).
12. Perform other tasks that may be assigned by the Marketing Manager or Chief Commercial Officer.
13. Optimize the use of lubrication service programs to drive growth in higher‑value product and service sales.

Qualification Requirements

• BS/BA in Marketing, Business Administration, or related business degrees
• Other professional certification is a plus
• 5 years marketing experience; Marketing/Trade Marketing or related.
• 2 years supervisory experience
• Content development and media placements