Assistant Manager - Performance Marketing & Paid Media

Grab; Pasig; On-site; PHP 800,000 - 1,600,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex

Parental leave

Birthday leave

LASA volunteering leave

Grabber Assistance Programme

FlexWork

Job summary

Grab is seeking an Assistant Manager to lead performance marketing and paid media in Metro Manila. You will own daily app campaign optimization across major channels and drive user acquisition, activation, and revenue growth.

You will build and scale AI-powered workflows to improve efficiency and campaign results, while closely aligning with creative and product teams to boost in-app conversions and onboarding flows.

Qualifications

• Bachelor's degree with 3+ years in app performance marketing and UA.
• Hands-on expertise in Google (AC), Meta, TikTok, and Apple Search Ads (ASA).
• Deep knowledge of AEO, VO, and in-app funnel conversion.
• AppsFlyer attribution modeling proficiency (including SKAN and Privacy Sandbox).
• Experience building AI-driven automation scripts or predictive LTV models is a plus.

Responsibilities

• Own day-to-day app campaign optimization across digital channels (Meta, Google, TikTok, ASA).
• Drive UA, retargeting, and reactivation strategies to hit scale and CPA targets.
• Build, pioneer, and scale internal and external AI solutions to transform workflows and boost efficiency.
• Analyze AppsFlyer data to inform attribution modeling and decision making.
• Collaborate with creative and product teams to improve in-app CVR and onboarding flows.

Skills

App performance marketing

User acquisition (UA)

Google Ads

Meta

TikTok

Apple Search Ads

AppsFlyer attribution

AI automation

LTV modeling

O2O/ecosystem growth

Education

Bachelor's degree

Job description

Assistant Manager - Performance Marketing & Paid Media

• Full-time

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

Our team drives Grab's growth by optimizing media spend, building high-impact campaigns, and aligning cross-functional resources across Marketing, Creative team and media partners. Leveraging data-driven insights and end-to-end performance marketing, we maximize CPA and ensure cross-channel integration to directly impact Daily Transacting Users (DTUs) and GMV.

Get to Know the Role

This role owns day-to-day app campaign optimization and performance marketing strategies to drive User Acquisition (UA), GMV, cross-product adoption, and user reactivation. Additionally, you will build, pioneer, and scale internal and external AI-driven solutions to transform operational workflows, maximize efficiency, and accelerate business growth.

The Critical Tasks You Will Perform

App Campaign Optimization & Growth

Drive day-to-day app campaign optimization across digital channels (Meta, Google, TikTok, Apple Search, etc.). Execute multi-channel UA, retargeting, and reactivation strategies to hit scale and conversion cost targets.

AI Solutions & Workflow Automation

Build, pioneer, and scale internal and external AI solutions to transform workflows, speed up asset iteration, and drive campaign efficiency.

Data Attribution via AppsFlyer

Analyze app performance data with high sensitivity to AppsFlyer attribution modeling.

Creative & Product Synergy

Partner with creative teams to test high-converting ad assets, and provide data-driven feedback to product teams to improve in-app conversion rates (CVR) and onboarding flows.

What Essential Skills You Will Need

Experience & Platform Mastery

Bachelor's degree with 3+ years in app performance marketing and UA. Hands-on expertise in Google (AC), Meta, TikTok, and Apple Search Ads (ASA), with deep knowledge of AEO, VO, and in-app funnel conversion.

AppsFlyer & Attribution Expertise

Highly data-driven with strong proficiency in AppsFlyer attribution modeling (including SKAN and Privacy Sandbox) to uncover hidden growth opportunities through granular data pivots.

AI Solutions & Automation Mindset

Proven ability to build, adopt, and integrate AI tools/agent and automation into daily workflows to eliminate operational bottlenecks.

Hands-on experience building or customizing AI-driven automation scripts, predictive LTV models, or automated creative pipelines.

Prior experience in O2O, on-demand delivery, or super-app ecosystem growth

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

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