Assistant Manager, Brand & Content (Studio)(PH), IM Emerging Markets

The Walt Disney Company; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

The Walt Disney Company is seeking an Assistant Manager - Brand and Content for Studio Marketing in the Philippines. This role leads end-to-end brand and content marketing for global titles released in Philippine cinemas, guiding strategies, execution, monitoring, and optimization to drive awareness and preference.

You will collaborate with regional/global teams and agencies, manage budgets, and align with digital, social, publicity, and trade marketing to maximize impact and ensure inclusion

Qualifications

• Minimum five years of experience in brand and content marketing.
• Experience developing and managing content marketing campaigns with execution across the marketing mix.
• Ability to collaborate, influence and persuade at all levels of the organization.
• Ability to manage multiple projects and budgets simultaneously in a dynamic environment.
• Excellent interpersonal, communication and presentation skills.

Responsibilities

• Develop and implement marketing campaigns that drive awareness and preference for Disney titles released in the Philippines.
• Manage the full campaign lifecycle, from positioning and audience messaging to execution and evaluation.
• Drive budget management and efficiency across multiple studio titles.
• Partner with Integrated Marketing and cross-functional teams to maximize campaign impact.
• Collaborate with agencies to optimize creativity and measurable impact.
• Champion Disney values and inclusive campaign practices.

Skills

Brand marketing

Content marketing

Campaign management

Budget management

Stakeholder management

Presentation skills

Tools

Agency management

Media planning

Job description

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

This Assistant Manager - Brand and Content for Studio Marketing, Integrated Marketing (Philippines) manages the end-to-end brand and content marketing campaigns of global titles (Disney, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, Searchlight Pictures) released in Philippine cinemas by The Walt Disney Company. The role is responsible for the overall strategies in developing, executing, monitoring, and optimizing marketing campaigns aimed at generating awareness and driving preference for studio titles. He/She will work closely with the regional and global Disney Entertainment marketing teams, as well as third party agencies such as but not limited to media, events and/or activation, talent, and local partners. Locally, the role entails working cohesively with the digital, social, publicity, and trade/partner marketing teams, and will be reporting directly to the Senior Manager/Lead for Studio Marketing handling the Philippine market.

• Develop and implement marketing campaigns that drive widespread awareness and strong preference for studio/theatrical titles from Disney, Pixar, Marvel, Lucasfilm, 20th Century Studios, and Searchlight Pictures released in the Philippines
• Manage the full campaign lifecycle of global studio titles, from positioning and audience-specific messaging to tactical executions, performance monitoring, and post-release evaluation
• Drive budget management and efficiency across multiple studio titles, ensuring measurable return of investment
• Partner effectively across Integrated Marketing and cross-functional teams to maximize synergy and impact for studio titles
• Drive strategic collaboration with agencies, optimizing efficiency, creativity, and measurable impact across campaigns
• Champion the Disney Difference and Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity

Requirements

• Minimum five years of experience in brand and content marketing, preferably in a related industry
• Strong experience in developing and managing content marketing campaigns with execution experience across the marketing mix
• Strong relationship building skills, flexible and adaptable, able to collaborate, influence and persuade at all levels of an organization, both internal and external
• Demonstrates drive for superior results and ability to manage multiple projects and budgets simultaneously in a dynamic, fast-paced environment
• Excellent interpersonal, communication and presentation skills

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.