Assistant Loyalty Program Manager

HSH Group / The Peninsula Hong Kong; Makati; On-site; PHP 400,000 - 600,000; Full time

Job summary

A luxury hotel chain located in Makati City is seeking a dedicated individual to lead and improve its rewards program to enhance guest loyalty. This role requires a solid background in hospitality, exceptional communication skills, and proficiency in CRM systems. Responsibilities include supporting loyalty initiatives, managing rewards, conducting competitive research, and ensuring smooth program operations across departments. The ideal candidate should have a relevant degree and experience in hotel operations.

Qualifications

• Bachelor’s degree in Hospitality Management, Marketing, Business Administration, or related field.
• Experience in Operations in the hotel or hospitality industry.
• Strong understanding of guest experience principles.
• Proficiency in CRM systems and loyalty platforms.
• Excellent project management and stakeholder collaboration skills.

Responsibilities

• Support development and execution of loyalty initiatives.
• Assist in managing tiered rewards and exclusive perks.
• Conduct research on competitor programs.
• Oversee daily program operations.
• Coordinate with various departments for loyalty activities.

Skills

Communication skills

Project management

Data analytics

CRM system proficiency

Education

Bachelor’s degree in Hospitality Management

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Job description

We are looking for an individual who is passionate about growing guest loyalty by leading and improving the hotel’s rewards program. This role focuses on strategy, execution, and ongoing enhancements to create great value for guests while boosting revenue and brand connection.

Key accountabilities

• Support the development and execution of loyalty initiatives that strengthen the hotel’s brand and guest experience.
• Assist in managing tiered rewards and exclusive perks to drive repeat bookings.
• Conduct research on competitor programs and industry trends to maintain a competitive loyalty offering.
• Oversee daily program operations, including member sign-ups, points tracking, and redemptions.
• Coordinate with Operations, Rooms, Reservations, and Sales & Marketing to ensure smooth execution of loyalty activities.

General Requirements

• Bachelor’s degree in Hospitality Management, Marketing, Business Administration, or related field.
• Experience in Operations preferably in the hotel or hospitality industry.
• Strong understanding of guest experience principles and hotel operations.
• Proficiency in CRM systems, loyalty platforms, and data analytics tools.
• Excellent communication, project management, and stakeholder collaboration skills.

We are delighted to receive your resume for further consideration. We anticipate a large number of applications and will communicate directly with suitable qualified applicants.

The Peninsula Manila

Located in Makati City's bustling business district, The Peninsula Manila has epitomised luxury and sophistication in the Philippines for over 40 years. Known as the 'Jewel in the Capital’s Crown,' it offers elegant rooms, renowned Filipino hospitality, and a stunning lobby. The hotel features award-winning dining, a top-rated bar, a fitness center, and a retail arcade. Recognised as "The Best Business Hotel in Manila" by readers of Business Traveller Asia-Pacific, “The Best Premium Hotel in the Philippines” by Trip.com. It also holds a spot in the Michelin Guide 2024.

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