Position Overview
We are seeking a highly experienced and results-driven Amazon PPC Specialist to oversee and optimize operations across Amazon Seller Central and Vendor Central platforms. This role will lead strategy execution for Amazon sales growth, develop brand presence, manage advertising campaigns, and provide data-driven insights to improve performance.
Ideal candidates will bring deep hands-on experience in Amazon account management, paid media strategy, SEO-driven listing optimization, and team leadership, aligning with best practices in e-commerce success.
This position is integral to ensuring operational excellence, maximizing revenue growth, and scaling client Amazon businesses. The successful candidate will take a proactive role in training, team development, vendor relations, and cross-functional collaboration.
Key Roles and Responsibilities
- Develop and execute Go-To-Market (GTM) strategies for new product launches.
- Design and implement growth roadmaps that align with client goals and performance.
- Oversee Amazon Seller Central and/or Vendor Central accounts, including end-to-end setup, brand registry, catalog development, and reporting.
- Lead product listing optimization, including SEO-rich content, keyword research, image assets, A+ content, and storefront enhancement.
- Oversee and execute Amazon PPC advertising strategies to drive revenue growth and profitability.
- Develop and monitor KPIs, sales reports, and business dashboards to evaluate performance against goals.
- Manage inventory forecasting, fulfillment logistics, and vendor relationships to support high-volume product movement.
- Guide internal and client teams in adopting Amazon tools and systems, including training and standard operating procedure (SOP) development.
- Conduct competitive analysis, market research, and pricing strategy planning for new and existing products.
- Serve as escalation to resolve listing suppressions, SKU conflicts, negative feedback, and compliance issues.
- Lead or participate in cross-functional projects related to branding, promotions, customer satisfaction, and marketplace expansion (e.g., Walmart).
Required Skills
- Experience: Minimum 2+ years of Amazon FBA/FBM, Seller Central, and/or Vendor Central experience, including successful brand launches and multi-SKU management.
- Education: Bachelor’s degree in business, Marketing, E-Commerce, or a related field (preferred but not required).
- Familiarity with Amazon Brand Registry and Policies.
- Proven record in growing Amazon sales through strategic marketing, SEO, and operations.
- Proficient in e-Commerce tools: Helium10, Jungle Scout, Data dive, and other related platforms.
- Proficient in Excel/Google Sheets & Amazon Reports.
- Demonstrated ability to drive results using data-driven decision-making and performance optimization.
- Strong project management, organizational, and communication skills.